How do you go from an idea for a new skincare product to having a finished product ready to put on the market?

Yeah.

It's a, it's a long journey.

It's anything from, like, 12 to 18 months.

So I'm also, as well as being a herbal scientist, I'm a cosmetic chemist.

I went on and did further, um, education in the industry.

So that whole piece of work is done in-house.

How do you balance what you'd ideally like to do with what is actually commercially possible?