Cliff Simon, CEO & Founder of Polaris Ops, walks Andy and Noah through structuring GTM engineering across the full lead-to-cash cycle. From uncovering six months of AI Apex slop in a client's Salesforce org to crafting custom signal plays that outperform off-the-shelf data, Cliff shares what he's learned across 20+ engagements in 14 months.
**Topics discussed:**
- Build versus buy decisions for GTM engineering projects
- Total cost of ownership for AI-built GTM systems
- Structuring context layers with knowledge graphs and memory
- Positioning GTM engineers inside centralized RevOps teams
- Cleaning up AI-generated Apex slop in Salesforce instances
- Crafting custom signals that outperform commodity data vendors
- Running five go-to-market plays that reinforce each other
- Micro SaaS as a future path for GTM engineers
Cliff SimonGuest
Andy MowatHost
Noah MarksHost
