Graphiq

Being able to do that with a very augmented and limited AISCR team or whatever they call them now, ADR team.

GraphIQ's got good data, good signal data.

And I'm a big fan of going out and just custom building the things that you need instead of paying somebody a ton for it, right? I think, again, that's where you can drive experimentation and it doesn't have to cost you an arm and a leg.

So...

But I think there's a really interesting element around the sentiment of the industry You know, is this industry having hardships? Does some, you know, policy come in place where, you know, whatever it is, those are the nuances that I think are interesting in terms of capturing the macro pressures around your customers and our prospects.

Anything that anybody's tackling there that's of interest?

I like the, when you talk about the policy stuff, I like the news and the signal data that we've been getting from GraphIQ.

Mm-hmm.