Your Story Sells

Yeah, I love it.

And I want to encourage the audience to just really step into what Nick's talking about.

And I can share with you, as a radio host for 28 years, I kept a little – well, nowadays I just have my phone open with me, and some of my best, most relatable stories were I went to the gas station today and ba-ba-ba.

I went to Target today and ba-ba-ba.

I went to the airport today and da-da-da.

My kids came home and said this today, da-da-da.

And those are the stories that ended up being the biggest connection points.

And so, yeah, you're right.

Like – If you've got a huge hero journey story, amazing.

Use it.

It's great.

The Don Yeager I scored on Michael Jordan example from the conference recently.

But I would double down on what Nick's saying and remember that those little stories are often the ones that have the most connection points with them.

So, okay, let's do this.

Oh, go ahead.

No, I was going to say, and I think

what you did by putting them into your phone, you're creating this story bank of stories so that when you're working on your talk, when you're facilitating a meeting, that you've got this bank of stories that you can go to and say, okay, how do I now connect what I'm offering, what I'm teaching, what I'm sharing with a story? And you've got this bank of stories that you can go to to find the story that makes that connection point.

Yeah, so good.

So Nick Demas is going to coach us a little bit today on the five layers of storytelling.

Before we jump into the framework, I heard you talk on an interview one time.

You said, we all have our natural storytelling patterns.

And it's always really good to learn from the person who said that thing.

And I'm wondering, Nick, like, okay, so you have this whole history, you know, in musical production and theater.

So what did that teach you about your natural storytelling pattern.

Would you help us understand, Nick, what your natural storytelling pattern is so we can get our head around that concept?