Delivery Is the Differentiator
AI can write words, but not presence.
Sep 23, 2026 · 32 min · 10 segments
As AI becomes increasingly capable of writing proposals, presentations, talking points, and executive summaries, a new question emerges: What happens when you’re the one who has to stand up and…
Christine CourtneyHost
Greg ShamieGuestSo what we're going to talk about, the core of this episode is something that I've been noticing more and more, and maybe you guys have too, with the rise of AI and all these amazing tools, whether you're using phrygentic AI, whether you're using ChatGPT or Claude or, you know, Gemini, whatever you're using, more and more people are using those things, right? So what we're reading, be it proposals or whether it's LinkedIn things or whether it's you going to your boss, giving a debrief on something, a lot of that stuff is now co-created at least with the use of AI tools.
The problem sometimes is the translation between when you send that to your boss or when you send that to your client, and then they come to you and want to talk to you about it.
I have seen some leaders fall apart in that process, right? And this is good for college kids out there too.
So If you have kids that are all of a sudden turning in really great papers, but then they're asked by their professor to get up and talk about it in front of class, and then they fall apart.
So what we're going to do today is specifically talk about how do you take the world that AI is making better for us, right? Getting things changed.
But how do you then also be able to bring some of that human connection and competence and warmth and all of those things to when you talk about what you actually help, what AI helped you create? Sound good? Yeah,
So, Greg, if AI can write your boardroom deck, your executive summary, and your talking points, what's left that's actually yours? Okay? How do you frame this for people?

So the content is obviously looking good on paper, but then what happens when I have to step into the spotlight, whatever that be, whether it be leading the meeting or presenting to an audience or what have you to a client, it really puts the emphasis on, okay, How am I going to deliver the content in a way that's authentic, in a way that engages the audience, in a way that's going to impact them and be really personalized? Because each of us is different, right? So everybody I coach, I'm fascinated with what their nuances are, how they approach things.

I really look at what they're bringing and I try and figure out what their strengths are and then enhance, enhance, enhance.

Because the bottom line is, as we're framing this, the differentiator is going to be who can step into the spotlight and deliver with impact whatever the content is.
Like the content is going to be good pretty much for everybody pretty soon.
And so then it becomes, what are you adding? And I think what Greg, what you're talking about is so critical because sometimes, unless you're really seasoned at this, it's a hard time knowing what parts of you should come out.
And what's wonderful about Greg, when I've seen him work with me or with anybody else, he'll be like, that part, what happened there? That's interesting.
Like turn the volume up on that part of you and on what you're trying to say.
So what we're going to talk about, the core of this episode is something that I've been noticing more and more, and maybe you guys have too, with the rise of AI and all these amazing tools, whether you're using phrygentic AI, whether you're using ChatGPT or Claude or, you know, Gemini, whatever you're using, more and more people are using those things, right? So what we're reading, be it proposals or whether it's LinkedIn things or whether it's you going to your boss, giving a debrief on something, a lot of that stuff is now co-created at least with the use of AI tools.
The problem sometimes is the translation between when you send that to your boss or when you send that to your client, and then they come to you and want to talk to you about it.
I have seen some leaders fall apart in that process, right? And this is good for college kids out there too.
So If you have kids that are all of a sudden turning in really great papers, but then they're asked by their professor to get up and talk about it in front of class, and then they fall apart.
So what we're going to do today is specifically talk about how do you take the world that AI is making better for us, right? Getting things changed.
But how do you then also be able to bring some of that human connection and competence and warmth and all of those things to when you talk about what you actually help, what AI helped you create? Sound good? Yeah,
So, Greg, if AI can write your boardroom deck, your executive summary, and your talking points, what's left that's actually yours? Okay? How do you frame this for people?

So the content is obviously looking good on paper, but then what happens when I have to step into the spotlight, whatever that be, whether it be leading the meeting or presenting to an audience or what have you to a client, it really puts the emphasis on, okay, How am I going to deliver the content in a way that's authentic, in a way that engages the audience, in a way that's going to impact them and be really personalized? Because each of us is different, right? So everybody I coach, I'm fascinated with what their nuances are, how they approach things.

I really look at what they're bringing and I try and figure out what their strengths are and then enhance, enhance, enhance.

Because the bottom line is, as we're framing this, the differentiator is going to be who can step into the spotlight and deliver with impact whatever the content is.
Like the content is going to be good pretty much for everybody pretty soon.
And so then it becomes, what are you adding? And I think what Greg, what you're talking about is so critical because sometimes, unless you're really seasoned at this, it's a hard time knowing what parts of you should come out.
And what's wonderful about Greg, when I've seen him work with me or with anybody else, he'll be like, that part, what happened there? That's interesting.
Like turn the volume up on that part of you and on what you're trying to say.
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Delivery Is the Differentiator
AI can write words, but not presence.
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