Use AI Right

Awesome, awesome.

One of the things that I would first do as a speaker is create a custom GPT.

In ChatGPT, it's called a custom GPT.

In Plot, it's projects, but each different AI platform will have something very similar to this.

And what you're basically doing is you're creating an instance of a chat GPT or the large language model that you can instruct to your insights, your strategies, your approach, as well as your tone, personality, vocabulary, and specific turns of phrases that you use so that when you're using AI to help you produce your social media content, your pitches, proposals, or whatever, it sounds like you and not like AI.

And there's a difference between, hey, I use AI all the time.

It knows me.

Totally right.

Totally get that.

But it knows everything about you.

And it's very important as a branding expert to distinguish the difference between you as a person and you as a speaker.

As a speaker, you are a business.

You are a product.

You have a package, and oftentimes that's what you wear.

If I was Coca-Cola, what is the package I wear all the time so that I'm recognized for that packaging? What is the consistent delivery of my product? It better be sweet and fizzy and yummy every time.

Coca-Cola doesn't wake up and say, how do I feel today? What's my genuine? I want to be authentic to the Coca-Cola of right now.

Brands don't do that.

Brands are highly strategic and highly consistent in the way they express themselves to their audience.

Same every time, every time, every time.

Now, you can have a bad day as a person and you might share that a tiny bit on social media or whatever.

But as a brand, you don't do that.

OK, so the same approach to AI.

Creating a custom GPT or a project in cloud or whatever helps you maintain the consistency of your brand strategy.

so that you will always be on point.

And they'll always be authentic to the strategy that you created.