Branding Builds Legacy

And we love to tell the story from the end, from the happily ever after.

And now we see the success of Beyonce and Solange and all of the other artists that you mentioned that you had a hand in producing and branding and growing their careers.

I think we learn the most from our failures.

And I can't imagine that it was just all smooth sailing from the beginning on.

Can you talk to me about some of those learning opportunities that you faced along the way? Well,

you don't go into any industry with complete knowledge of it.

You don't go into any industry with that.

And you learn and you make mistakes and you fail.

I don't know people that get better because they did something that was highly successful.

I know I've never gotten better from my wins.

I've gotten better from my losses.

And most people that I know don't get better from their wins.

They get better from their losses.

So for me, failure and mistakes are opportunities, opportunities to grow, opportunities to expand, to adapt, to modify some things we're doing and doing it in a different way.

It's growth.

I actually... admire and look towards failure sometime as that tool that we need.

Yeah.

Valuable tool.

Do you feel like for other professional speakers, when they are looking at themselves as a brand, because really that's what we're doing.

If you're speaking, you have to build the brand of yourself to be able to be someone that people trust with that stage time and that opportunity.

Are there things that you learned as a manager, music producer about personal branding, about building your own IP that you feel like speakers should keep in mind, whatever stage of their speaking business they're in, that they should really be putting front and center that maybe they're missing right now?

Well, I think, and again, I'll just use my example.

I don't speak on things that I'm not an expert on.

If I'm not an expert, I'm not talking about I'm just good and knowledgeable.

10,000 hours.

And we love to tell the story from the end, from the happily ever after.

And now we see the success of Beyonce and Solange and all of the other artists that you mentioned that you had a hand in producing and branding and growing their careers.

I think we learn the most from our failures.

And I can't imagine that it was just all smooth sailing from the beginning on.

Can you talk to me about some of those learning opportunities that you faced along the way? Well,

you don't go into any industry with complete knowledge of it.

You don't go into any industry with that.

And you learn and you make mistakes and you fail.

I don't know people that get better because they did something that was highly successful.

I know I've never gotten better from my wins.

I've gotten better from my losses.

And most people that I know don't get better from their wins.

They get better from their losses.

So for me, failure and mistakes are opportunities, opportunities to grow, opportunities to expand, to adapt, to modify some things we're doing and doing it in a different way.

It's growth.

I actually... admire and look towards failure sometime as that tool that we need.

Yeah.

Valuable tool.

Do you feel like for other professional speakers, when they are looking at themselves as a brand, because really that's what we're doing.

If you're speaking, you have to build the brand of yourself to be able to be someone that people trust with that stage time and that opportunity.

Are there things that you learned as a manager, music producer about personal branding, about building your own IP that you feel like speakers should keep in mind, whatever stage of their speaking business they're in, that they should really be putting front and center that maybe they're missing right now?

Well, I think, and again, I'll just use my example.

I don't speak on things that I'm not an expert on.

If I'm not an expert, I'm not talking about I'm just good and knowledgeable.

10,000 hours.