Sep 29, 2026 · 1 hr 5 min · 16 segments
**How did Altra go from experimenting with running shoes in Utah to becoming a global running brand?** Brian Beckstead, co-founder of Altra, joins me on Small Lake City to tell the story behind one…
is it valid or is it just kind of marketing, right? And so we really started challenging it at a pretty deep level, the footwear industry.
when, like, it always reminds me of, because I always love this question of, like, chicken and the egg of, like, running shoes and injuries.
I mean, there's, I mean, fascinating book if you're any sort of runner because it's, like, a story, but then also, like, it'll pause and be like, now here's this random study that they did based on this.
But, like, one entire chapter is on, like, I mean, zooming out a little bit more, like, it's based on this tribe in Mexico that, I mean, run 200 miles for fun to go hunt or even just for sport.
And so they're like, how are you doing this? How are you hurt? Meanwhile, these people from the U.S.
And then I think either around, because what year was this happening to you? Let's
is it valid or is it just kind of marketing, right? And so we really started challenging it at a pretty deep level, the footwear industry.
when, like, it always reminds me of, because I always love this question of, like, chicken and the egg of, like, running shoes and injuries.
I mean, there's, I mean, fascinating book if you're any sort of runner because it's, like, a story, but then also, like, it'll pause and be like, now here's this random study that they did based on this.
But, like, one entire chapter is on, like, I mean, zooming out a little bit more, like, it's based on this tribe in Mexico that, I mean, run 200 miles for fun to go hunt or even just for sport.
And so they're like, how are you doing this? How are you hurt? Meanwhile, these people from the U.S.
And then I think either around, because what year was this happening to you? Let's
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