I guess, is it a stereotype that people have got? This is where I want you to kind of...

I do.

I think the Achilles thing is a scare tactic and a stereotype.

The element of truth, right? There is a little element of truth there.

Okay.

And I'll explain it real quick is particularly for people who have come from 12 millimeter drop or for people who just have low ankle mobility.

There's a couple other tactics that go in factors that go into there.

So what was the reason and change for that? I mean, from

Yeah.

And so I'm running on a pair of shoes that essentially.

Well, it's expensive shoes you never run on.

This is a very expensive shoe.

And I'd run Wasatch a couple years earlier and just gotten terrible blisters.

And literally the balls of my feet came off.

Like blisters on the balls.

So