474. 3 ways to Identify your ideal buyer (and how it helped me raise my prices by 10X)

Today, I'm going to walk through three ways to identify your ideal buyer.

And some of you might be saying, yuck, I'm tired of hearing about ideal buyers.

I think it's gross.

I hate, you know, putting the buyers into a box or like saying they have to be a certain way.

And I push back on that because to me, an ideal buyer isn't necessarily a type or look of couple.

They don't have to be, you know, I don't know, look a certain way, act a certain way.

But I've identified core themes within the people I love working with the best.

And the reason that I think this is so important and why it's included in my mastermind group is because before I identified my ideal buyer, I was just kind of a cheap knockoff.

to all the other wedding filmmakers and photographers around.

And I would see what they would do, I would try it, I would chase trends, and I'd always be right there in the middle or upper middle portion of the market.

And it wasn't until I really dug deep to identify my ideal buyer types that I went from charging around $7,500 for my videos to upwards of $25,000 to $30,000.

And same thing when I added photo in 2024, just at two years ago now, I didn't have any photos on my site and I built a brand that now is charging $20,000 plus for photos.

by knowing my ideal buyers.

And the thing that happens is when you identify your ideal buyer types or the kinds of people you wanna work with, don't wanna work with, you can then be laser focused on selling and talking only to them.

Have you ever thought about that for a second? A lot of us are just marketing to everyone, anyone.

We're trying what everybody else is doing.

But what if you had a clear picture of who you want to work with and why? And it meant something deep in your core.

Think about that.

Whenever you identify that, when you take that time to build the foundation, everything you do then filters through those ideal buyer types.

and you're not just making posts to go viral, your website isn't just pretty because you bought a template, it's intentional.

And if I can help you to become intentional and focus on the things that actually matter for you and for your brand and not for everybody else, this episode will be a success.