Aug 28, 2026 · 57 min · 13 segments
Send us Fan Mail A trade show doesn’t become a must-attend “family reunion” by accident. We’re joined by Marty Boltres and Matt Poe from…
Cord CookHost
Shannon LathamHost
Marty BoltresGuest
Matt PoeGuest
Um, it was a natural progression, uh, publishing and events are kind of go hand in hand.

Um, So it really was after some hard questions we were asking of ourselves, is this a direction we should go in? But I do want to back up one step further and talk about how it happened, the history of where we are today in our sixth year.

In 2011 or 2012, Capital Force Products started a one-day event where they would bring in their customers and then have some vendors.

And I think they don't remember what year that was, but we think it was 2011 or 2012.

They did it every other year, I think for a couple of years, maybe three years.

Then Union Grove Lumber, decided they would have theirs on the alternate years.

Anyhow, by 2019, we had been working with them doing the registration and the communication and the marketing through the magazine for the event.

And then in 2019, we came to an agreement with them and they allowed us to take over the show and And so we're now six years into it and it's grown dramatically every year.

Growth is averaging around 25% a year on the exhibitors as a metric to look at.

Um, it was a natural progression, uh, publishing and events are kind of go hand in hand.

Um, So it really was after some hard questions we were asking of ourselves, is this a direction we should go in? But I do want to back up one step further and talk about how it happened, the history of where we are today in our sixth year.

In 2011 or 2012, Capital Force Products started a one-day event where they would bring in their customers and then have some vendors.

And I think they don't remember what year that was, but we think it was 2011 or 2012.

They did it every other year, I think for a couple of years, maybe three years.

Then Union Grove Lumber, decided they would have theirs on the alternate years.

Anyhow, by 2019, we had been working with them doing the registration and the communication and the marketing through the magazine for the event.

And then in 2019, we came to an agreement with them and they allowed us to take over the show and And so we're now six years into it and it's grown dramatically every year.

Growth is averaging around 25% a year on the exhibitors as a metric to look at.
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