Jun 24, 2026 · 32 min · 14 segments
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the June 2026 Google spam update, Google AI Overviews and listicles, click data frustrations in AI reports, Bing Webmaster Tools…
Ross DunnHost
Scott Van AchteHost
I didn't write any of them, but this one I don't particularly know, so why don't you go ahead? [laughs]
We don't talk a lot about Google Ads, but I thought this was a little bit interesting and, uh, maybe worth mentioning for anyone out there who's running an ad campaign, which is probably a lot of you.
Uh, so Google is updating its destination mismatch policy in early July, so that's in the coming weeks, uh, to allow for cross-domain redirects in specific scenarios.
So cross-domain redirects, that's where an ad's final URL leads to a different domain, uh, will be permitted, but only with prior approval from Google.
So, so previously, your, your URL in your ad had to reflect where you were sending people.
Uh, the change is designed mainly for manufacturers, so for example, consumer packaged goods, who want to redirect users to a pre-approved list of third-party retailer sites.
Uh, that's the only example that Google actually gives, but, you know, it kind of makes sense.
If you have a product and you don't sell that product directly, but you want to advertise it, and then you, you're advertising in ads, and then you're sending people off to somewhere that tells them where they can buy that product, where they can purchase it or order it, et cetera.
Uh, the process for requesting approval has not [laughs] been detailed yet, though.
Uh, so for them to allow you to do this now is interesting, but only in select special cases.
So I'm guessing only the big players will be the ones that are gonna be doing this sort of thing, but we'll see.
I didn't write any of them, but this one I don't particularly know, so why don't you go ahead? [laughs]
We don't talk a lot about Google Ads, but I thought this was a little bit interesting and, uh, maybe worth mentioning for anyone out there who's running an ad campaign, which is probably a lot of you.
Uh, so Google is updating its destination mismatch policy in early July, so that's in the coming weeks, uh, to allow for cross-domain redirects in specific scenarios.
So cross-domain redirects, that's where an ad's final URL leads to a different domain, uh, will be permitted, but only with prior approval from Google.
So, so previously, your, your URL in your ad had to reflect where you were sending people.
Uh, the change is designed mainly for manufacturers, so for example, consumer packaged goods, who want to redirect users to a pre-approved list of third-party retailer sites.
Uh, that's the only example that Google actually gives, but, you know, it kind of makes sense.
If you have a product and you don't sell that product directly, but you want to advertise it, and then you, you're advertising in ads, and then you're sending people off to somewhere that tells them where they can buy that product, where they can purchase it or order it, et cetera.
Uh, the process for requesting approval has not [laughs] been detailed yet, though.
Uh, so for them to allow you to do this now is interesting, but only in select special cases.
So I'm guessing only the big players will be the ones that are gonna be doing this sort of thing, but we'll see.
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