Generic top-level domain

And that document, by the way, cost a similar company.

It's GTLD, so it's like a stock getaway.

And we had done .club back in 2012.

And it cost me $17,500 for a lawyer to pen the private placement memorandum.

Is that right? Correct.

When I was at ICANN, there were 16 commercially available GTLDs.

Now, there are around 1,200.

I would say, in another three years, it'll probably be more than 2,000.

When we see really huge anomalous behavior like that and we can identify who it is, we do the right thing and we reach out and say, you might want to check why your DNS or alternative server is falling over and why you only have one.

But there is a lot of data that can be plumbed like that also from the coordinating data and latency between authoritative servers, these TLDs, GTLDs and things like that, root servers.

One of the reasons why we aren't doing hyperlocal root is because we would rather get the measurement between us and the root servers.

I'm quite a fan of local route.

It means nothing to me.

So no, I think what is going to be the next one and then will they swarm to the next one? There will be some new extensions, whether it's this next round of GTLDs or from the last round that become popular, or what is going to be the next attractive extension.

country code and before you now jump in josh's listen i've watched dot co i'm surprised columbia's country code became as successful as it has and the ai that is you know like all right i guess and it's certainly you know another company another country could do that So we've seen it happen, so it can repeat itself.

And I've always believed, like with the Chinese boom back in the day, that's happened before, it could certainly happen again.

Hey,

Todd, and I wanted to circle back around to something I heard earlier in the conversation, just because you were talking about, you heard Yanni talking about these CCLTs can raise their price anytime and all this, which is true.

But the GTLDs are like... one of the worst at having these premium names and making the price.

I mean, yes, they have to go through a different process to do it and stuff, but I mean, they typically kind of do what they want also.

In his 50s now, Lyley tells me he has the enthusiasm and work ethic of an 18-year-old.

He's been selling alternatives to .com since before the 2012 round, when there were fewer than two dozen GTLDs.

A GTLD is a generic top-level domain, in contrast with ccTLDs, or country-code top-level domains like .us and .uk.

Lyley cut his teeth marketing the controversial, porny, pardon me, adult content, top-level domain .xxx, colloquially known as XXX.