SaaS Dads Season 3, Episode 4: Stop Selling SaaS Like Everyone Else | Adam McInnes on GHL Mastery

When you're not there

Do you think you could have done that? If you look back, like you did that work, you did that grind for a couple of years, and then that your wife has pulled you up basically and said, "Hey, come on.

What, what's going on here? Why are you doing this," right? Looking back, do you think you could have done what you've done and built to a place where you are now without doing that grind? If you'd have, if you'd have decided back then and gone, "Hey, look, I'm only gonna work for this number of hours per day," could you have managed it better then, or is that just part of the process anyway that you have to go through?

I think given the, the schedule that I had to work around, I don't think that there was any other way for me to have done it, honestly.

I put so much effort in the evenings to grow my business.

And keep in mind, like when you're just starting out, you have nothing.

Yeah.

You don't have a product, you don't have a service, you don't have customers.

You have to build all of that from scratch.

And I hate the concept of hustle culture, but that's what it took at the beginning, right? Was like, "I've gotta do prospecting.

I've gotta get on sales calls." And so I've...

Obviously, I managed my calendar so that the sales calls could book during the times when I was able to take those calls.

But then when I closed my first few sales, it's like the only option that I had was build at night, right? Do the fulfillment at night.

And so there, that part of the grind, I think, was just a necessary evil, if you will, because I didn't really have any other options to build it at the time.

Again, you then build up a revenue base, you build up...

And when you're starting from $0, and in fact, I was starting from $0 minus 14,000 because I had invested in some coaching programs, and I had invested in high level, obviously.

And so I was making no money while I was spending money.

So that was beyond my living expenses too.

So I was like, "I was all in.

No matter what, this is going to work." And then as your revenue base grows and your monthly recurring revenue grows, it's like you can take a little bit of a, a load off because now you can hire people to help you with sales.

You can hire people to help you with fulfillment.

And so now that with the team that I have now, it's all summer long, we go...

We went camping nine times this year, this summer, 'cause my wife being a teacher, she's off for the summer.

So it's like I, we would leave on a Thursday, and we'd come home on a Sunday, and I would take two days off a week, nine times this, this year.

And it's, it took building up a team in order to me, for me to be able to do that.