Episode 123: Brandon Doyle

I know that you – I'm just going to talk over Tim.

So I know that you had posted in the group that you did a Twin Cities new construction guide and it was like almost 200 pages of info and you did all of these things with it.

How is that performing for you so far? I think is it just digital or did you also print them?

So I went print first.

So we're in a world of AI and people just basically copy paste content.

And so I really wanted to set myself apart and I put about $500 of real research into it beyond just the Google.

So I actually went out to the developments.

I talked to the builder reps and this is something special.

And I do have a digital version that is available now just because it's a quite high but um ken had shared his guy yeah i thought it was so good i was like well i should i should also have a digital version uh so i've been working on that and it's live now

i think that is great i mean i took that too from from ken because you hear the things and then i love having ken around because he usually tells you what the next level of that thing is so we've been talking about buyer guides for the last couple years like everybody should have some sort of guide some sort of download comment the thing to get the download and yeah i think there's something very powerful about putting something real in someone's hands.

And so, you know, it's easier than ever to make a digital guide.

And so we do it because it's easy, which I love.

Like, Brent, anytime... you can make a bigger impact with a less amount of work.

That's where we should focus.

Yeah, why

not? Custom-tailored, right? With AI, you can spin something up for someone like, oh, we have a meeting this afternoon, and now it looks like I made it just for them.

You're speaking Tim's love language,

Brandon.

You're

speaking Tim's love

language.

It's almost like...

Yeah.

It's almost like I watched the

podcast and pay attention.