Aug 25, 2026 · 1 hr 20 min · 12 segments
Bennett Maxwell took a single cookie shop to 450 franchises sold, turned a lawsuit from the biggest name in cookies into national headlines on CNBC and Good Morning America, then sold the brand and…
Bennett MaxwellGuest
Matt WamplerHost
On today's episode of the Restaurant AI podcast, I am joined by Bennett Maxwell.
Bennett bought Dirty Dough as a single cookie shop in 2021 and franchised it fast, growing to 450 franchises sold and turning a lawsuit from the biggest name in cookies into a national headline on CNBC and Good Morning America, all before selling it to Craveworthy.
Today, he runs Franchise KI, an AI-powered platform that's supposed to take hundreds of hours of due diligence work out of the franchise buying process.
We're at a point where the people who know the most about the underlying technology aren't always the ones who know how to extract the most out of the technology.
And with things moving as fast as they are today, when it comes to the actual implementation of AI into a business, it's hard to know what's real and what just sounds good.
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On today's episode of the Restaurant AI podcast, I am joined by Bennett Maxwell.
Bennett bought Dirty Dough as a single cookie shop in 2021 and franchised it fast, growing to 450 franchises sold and turning a lawsuit from the biggest name in cookies into a national headline on CNBC and Good Morning America, all before selling it to Craveworthy.
Today, he runs Franchise KI, an AI-powered platform that's supposed to take hundreds of hours of due diligence work out of the franchise buying process.
We're at a point where the people who know the most about the underlying technology aren't always the ones who know how to extract the most out of the technology.
And with things moving as fast as they are today, when it comes to the actual implementation of AI into a business, it's hard to know what's real and what just sounds good.