
Bennett Maxwell
4
APPEARANCES
4
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Aug 25, 2026
Bennett Maxwell on Cookie Wars, AI Agents, and Building a Business That Runs Itself
38:50
38:56
39:10

Matt WamplerHOST
I feel like you kind of gave two different, you know, both of them, which is the right way.

Bennett MaxwellGUEST
Um, architect plans down and nobody does that because you don't know how to do it.

Bennett MaxwellGUEST
That's one of the reasons it gives you false positives, right? That's another one of the reasons it's done.
Bennett Maxwell on Turning Door-to-Door Sales into a 25-State Cookie Franchise
2:09
2:27
2:36
8:57

Scott TurmanHOST
Is that right? So before, let's go back further than what gave you the confidence, right? And also probably the capital to go, to go execute on something like this.

Bennett MaxwellGUEST
There's a lot going on all the time, right? And I was always selling shit with my brothers and like just learning how to go, you know, solve issues.

Bennett MaxwellGUEST
Like if you want to pay for football camp, it's 200 bucks or go cold knock businesses and sell a banner.
6 MINS LATER

Scott TurmanHOST
So now you've got, you've got your, so what, how quickly did that second location for dirty do happen?
From Cookies to Code: Bennett Maxwell on Franchising, Systems, and Practical Al
39:00
39:18
39:42
39:48
51:27

Mike ConradHOST
And it's amazing how many terms the general public picks up, but... doesn't really understand it, right? In practical everyday business language, what is an AI agent and how is it different from simply asking chat GPT to complete a task?

Bennett MaxwellGUEST
i think that's the main question people have chat gtp has access to it's an llm a large language model which is basically the average of everything gets read right so you typically get average responses but it's still genius and everything and then you can say well no i don't want the average i want an expert opinion or whatever and you can kind of massage it but every time you start a new thread every month updates come out and it gets a little bit better at memory but it's pretty limited.

Bennett MaxwellGUEST
When you move to an AI agent, what you're doing is you're saying, this is gonna be the brain, but it's an AI agent harness.

Bennett MaxwellGUEST
So I'm now gonna ask ChatGTP what to do, and rather than it just living inside of this little, you know, my app, it's now on my computer and can do actual work.
11 MINS LATER

Mike ConradHOST
What would a realistic first 30 days look like if they decided to embrace either your services, you know, relative to franchise stuff or Aveda or, you know,
Episode 100: AI Agents: Automate, Scale & Dominate Your Business
2:02
2:11
15:38

Bennett MaxwellGUEST
So I've been doing franchise development for, um, I started my franchise development company after I sold dirty dough almost two years ago.

Bennett MaxwellGUEST
And last year, started selling some franchises for a business called Glow Tanning.
13 MINS LATER

Shaheen MazloomHOST
know what i mean so there's just no there's no chance in hell that a company that's not operating on ai in the next few years is still going to be around