Substack With Sue B

Yeah, I love that you say that because oftentimes, because I'm, you know, I'm a business coach as well.

And when I talk strategy, I often say like, what works for one person doesn't necessarily work for another person.

And we kind of get sold that, right? Like where it's like, hey, You know, like I saw this person and they are having a ton of success on social media, Instagram or whatever.

And you try to replicate that.

And that's sometimes you cannot replicate the charisma.

You can't replicate the personality, the energy.

It's hard to replicate.

And so I often say, like, you have to find what you're passionate about, what you feel like you're good at, and you have to run with that.

So with that said, let's talk about Instagram.

It is constantly changing, right?

It keeps me busy.

Let me just tell you that.

Yeah,

but it keeps you busy.

And, you know, you don't want to like walk away, obviously, but it's constantly changing.

I have built a business on Instagram and then it's changed.

And then it's a little bit harder and you have to kind of be able to pivot and try different things or what's working or being open to learning different things.

So as somebody who teaches Instagram, how do you like overcome that with the changes? And it does change.

Yeah.

Well, I like the changes and I think all the changes are always for the better.

When I started teaching it, it was just a square picture.

So I'm here for all the video and stories and notes.

And I like to say that Instagram is this village and there are neighborhoods and then it's the nuances in each neighborhood, stories, lives, reels, your feed, and now notes.

And so they're all connected.

And what people don't understand about Instagram that if there's a disconnect, And the promise that you've made in your bio from the content that you're sharing, it's not people's job to figure it out.