Aug 18, 2026 · 51 min · 13 segments
Andrew Yeung is the founder of Fibe, an events and media company running around 100 gatherings a year in New York. The vetted founder dinners and tech-week flagships earned him Business Insider's…
Andrew YeungGuestNathan MayHostSo the way I think about your events playbook, I mean, there's two things you have to figure out, right? There's the demand side.
It's like, how do you get really cool sponsors there? And then there's the supply side, right? It's like, how do you get really amazing people there that want to be sponsored? what are um what are all the i know you have a lot of events but like what are the main flagship ones you think of in your
portfolio and and by the way that's great analogy i used to work at facebook and google and so these are like you know ad marketplaces like social media companies but really add marketplaces and um they had these product and engineering so that they always divided the business into two parts product and engineering And they were focused on building these highly engaged, addictive products that would keep you keep using Instagram and Facebook.
And then they had the business side, the revenue side, which was like, how do we monetize that and sell ads? We're kind of like the same in a much less advanced way where we have one side of the business, which is like, how do we create the most compelling event format that people want to go to over and over again? And then how do we monetize them with, with, you know, sponsors and brand partnerships, flagship events.
It's, you know, one to 3 million plus, um, we have an annual conference that we're actually, I don't know when this is going to go up, but we're going to announce next Monday.
We're going to have Ryan Hoover from Product Hunt Speak, the founder of Code Academy, a bunch of other people we'll announce.
So the way I think about your events playbook, I mean, there's two things you have to figure out, right? There's the demand side.
It's like, how do you get really cool sponsors there? And then there's the supply side, right? It's like, how do you get really amazing people there that want to be sponsored? what are um what are all the i know you have a lot of events but like what are the main flagship ones you think of in your
portfolio and and by the way that's great analogy i used to work at facebook and google and so these are like you know ad marketplaces like social media companies but really add marketplaces and um they had these product and engineering so that they always divided the business into two parts product and engineering And they were focused on building these highly engaged, addictive products that would keep you keep using Instagram and Facebook.
And then they had the business side, the revenue side, which was like, how do we monetize that and sell ads? We're kind of like the same in a much less advanced way where we have one side of the business, which is like, how do we create the most compelling event format that people want to go to over and over again? And then how do we monetize them with, with, you know, sponsors and brand partnerships, flagship events.
It's, you know, one to 3 million plus, um, we have an annual conference that we're actually, I don't know when this is going to go up, but we're going to announce next Monday.
We're going to have Ryan Hoover from Product Hunt Speak, the founder of Code Academy, a bunch of other people we'll announce.
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