Navigating Marketing in an AI World with Patrick Gilbert

Got it.

Should you tell people that you're as a marketing ad that you're using AI? I mean, I don't know how you would tell them.

I mean, should you let them know this is AI generated if it's a commercial or what have you?

Well, It's not really for me to decide.

Thankfully, I'm not a legislature, even though New York state did actually just pass a law.

If I create something on Photoshop or if I create something on Gemini, why does it matter? Like we use technology to do stuff.

So like, why does it matter if it's this technology or that technology? Like we all know that Michelangelo didn't hand paint the ad that you're seeing on Instagram.

Like it was made with Canva or Photoshop or Gemini or ChatGPT, whatever their image model is called now.

So why does it matter? I don't really understand.

And it's like, listen, there are a lot of people who are employed as graphic designers that like, of course, this is a threat to them.

But guess what? Those people are employed because right before they got into that field, technology existed to allow them to pursue that and make a living.

So who are we to slam the door and say, this is where we draw the line on technology? We got to a place where we can have tens of thousands of people or whatever as graphic designers, and now we're good.

Because another thing is going to get better that might threaten that worldview.

But no, that's it.

We're going to push that back.

It's like, well, what about the people before them who were doing print advertising, who then had to either adjust their workflows or then they got put out of a job? Like everyone had somebody else, everything that we all do had someone else that came before us that when things got better, easier, technologically advanced, we all put that pressure on everybody.

So I think it's like a mistake from a philosophical standpoint to say like, no, we're gonna draw a line here and we're gonna stop progress because we want to think that this is different this time.

And it's just not.

Like the difference between like using like Google's VO product, which is a tool that we use to do a lot of like video generation, Which is unbelievable.

Like we, we, we, we produce an ad for, um, for a arts and crafts company a few weeks ago.

That's like in the style of Pixar, like it actually kind of looks like a Pixar short and it's adorable and it's hilarious.

And it has this unbelievable jingle.

Um, why does it matter if like, uh, whatever computer animation software that Pixar would use? Like, why does it matter if that produced it or if we produced it the way we did? Cause the difference is here.

By using AI, it made this ad possible to exist.

Because this is a small business run by a married couple that up until four months ago, they didn't have the budget to make an advertisement that can help their brand reach the right audiences with a cute message like what we were able to do for them.

Got it.

Should you tell people that you're as a marketing ad that you're using AI? I mean, I don't know how you would tell them.

I mean, should you let them know this is AI generated if it's a commercial or what have you?

Well, It's not really for me to decide.

Thankfully, I'm not a legislature, even though New York state did actually just pass a law.

If I create something on Photoshop or if I create something on Gemini, why does it matter? Like we use technology to do stuff.

So like, why does it matter if it's this technology or that technology? Like we all know that Michelangelo didn't hand paint the ad that you're seeing on Instagram.

Like it was made with Canva or Photoshop or Gemini or ChatGPT, whatever their image model is called now.

So why does it matter? I don't really understand.

And it's like, listen, there are a lot of people who are employed as graphic designers that like, of course, this is a threat to them.

But guess what? Those people are employed because right before they got into that field, technology existed to allow them to pursue that and make a living.

So who are we to slam the door and say, this is where we draw the line on technology? We got to a place where we can have tens of thousands of people or whatever as graphic designers, and now we're good.

Because another thing is going to get better that might threaten that worldview.

But no, that's it.

We're going to push that back.

It's like, well, what about the people before them who were doing print advertising, who then had to either adjust their workflows or then they got put out of a job? Like everyone had somebody else, everything that we all do had someone else that came before us that when things got better, easier, technologically advanced, we all put that pressure on everybody.

So I think it's like a mistake from a philosophical standpoint to say like, no, we're gonna draw a line here and we're gonna stop progress because we want to think that this is different this time.

And it's just not.

Like the difference between like using like Google's VO product, which is a tool that we use to do a lot of like video generation, Which is unbelievable.

Like we, we, we, we produce an ad for, um, for a arts and crafts company a few weeks ago.

That's like in the style of Pixar, like it actually kind of looks like a Pixar short and it's adorable and it's hilarious.

And it has this unbelievable jingle.

Um, why does it matter if like, uh, whatever computer animation software that Pixar would use? Like, why does it matter if that produced it or if we produced it the way we did? Cause the difference is here.

By using AI, it made this ad possible to exist.

Because this is a small business run by a married couple that up until four months ago, they didn't have the budget to make an advertisement that can help their brand reach the right audiences with a cute message like what we were able to do for them.