Esme Buxton: Building The Paddock Journal & the Rise of Print in F1

Esme Buxton didn't come up through motorsport — she came up through fashion, shooting editorials and film sets, until a headshoot with F1 presenter Laura Winter turned into a question she couldn't shake: why doesn't a proper fashion-and-culture magazine for F1 exist? So she built it. In under 18 months, The Paddock Journal went from a Substack to millions of monthly views and a sold-out print annual — all shot by an all-female team inside the paddock. We get into the rise of print in a digital sport, the "two ecosystems" pulling F1 in different directions, whether the paddock is becoming too elitist (and why Le Mans might be the real racing fan's race), the Atelier, staying independent while the big brands circle, and her advice for anyone waiting for permission to start: stop asking for the playbook. Follow The Paddock Journal: @thepaddockjournal Follow Paddock 43: @paddock43podcast 🎧 Listen on all platforms | 📺 Subscribe for new episodes 🏁 Welcome to Paddock 43 – The Formula 1 Podcast That Keeps It Real!    🏎️💨If you love F1 drama, race breakdowns, driver gossip, and unfiltered opinions, you’re in the right place! Paddock 43 is your go-to podcast for everything happening on and off the track   .🚥 What You’ll Get Every Week: ✅ Race Recaps & Analysis – Who dominated, who bottled it, and what it means for the championship. ✅ Breaking F1 News & Rumours – Driver transfers, team drama, FIA chaos—nothing’s off-limits. ✅ F1 Lifestyle & Behind-the-Scenes – From team principals to race engineers, we break it all down. ✅ Hot Takes & Debate Segments – lets get controversial    🎙️ Hosted by Elle & Pat – Two Diehard F1 Fans Who Tell It Like It Is!   Unlike other F1 podcasts, we bring the energy, the humour, and the unfiltered takes—just like chatting F1 with your best mates.   📌 New episodes EVERY WEEK covering:🏆 Post-Race Analysis – Breaking down every Grand Prix from lights out to chequered flag.🔥 Pre-Race Hype & Predictions – Who’s looking strong, who’s struggling, and which storylines to watch. 🚨 Off-Track F1 News – Transfers, contracts, team politics, FIA rule changes—nothing gets  past us.    Subscribe & Never Miss an Episode!    🔔💬 Join the Paddock 43 Community: 📲 Follow us on Instagram (@paddock43podcast) & TikTok (@Paddock43Podcast) for BTS, F1 Memes, Live Q&As, and Breaking News Updates.🎤 Got a question or F1 hot take? Drop it in the comments—we might feature it in the next episode!🎧 Listen on Spotify, Apple Podcasts & YouTube – Hit that follow button so you never miss a race-week recap!🏁 Welcome to Paddock 43—where F1 meets the fans. Let’s race!    🏎️💨[@ellebaillieu](@ellebaillieu) | @Patriciavalerimellior