Oct 13, 2026 · 49 min · 15 segments
A lot of authors think the order goes something like this: write the book, finish the manuscript, and then figure out how you're going to launch it. I think that's too late to think about the launch…
Robbie SamuelsHost
Lisa TheeGuestKate VawterGuest
Many authors think the order goes something like this: write the book, finish the manuscript, and then figure out how you're going to launch it.
Your book launch should begin ideally long before the book is available on Amazon.
In fact, some of the most valuable launch work happens while you are still writing the darn book.
That's when you can start talking about the ideas in your book, you can reconnect with people in your network and get their input.
You also get to identify potential launch team members, podcast hosts, referral partners, and of course, all the other people who might want to support what you're creating.
What questions do they ask? Which ideas get them excited? Who says, "I need this book," before you've even finished it? If you wait until the manuscript is completely done to start thinking about your launch, you've missed months of opportunities to bring people into the journey.
Now, I don't want authors scrambling just a few weeks before a publication, trying to suddenly get people interested.
I want your launch to be an extension of the relationships you've already been building.
Many authors think the order goes something like this: write the book, finish the manuscript, and then figure out how you're going to launch it.
Your book launch should begin ideally long before the book is available on Amazon.
In fact, some of the most valuable launch work happens while you are still writing the darn book.
That's when you can start talking about the ideas in your book, you can reconnect with people in your network and get their input.
You also get to identify potential launch team members, podcast hosts, referral partners, and of course, all the other people who might want to support what you're creating.
What questions do they ask? Which ideas get them excited? Who says, "I need this book," before you've even finished it? If you wait until the manuscript is completely done to start thinking about your launch, you've missed months of opportunities to bring people into the journey.
Now, I don't want authors scrambling just a few weeks before a publication, trying to suddenly get people interested.
I want your launch to be an extension of the relationships you've already been building.
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