IFT Startup Winner, The Rise of Snealing | EP 90

Welcome, everybody, to what would otherwise be known in England as a conversation on picky teas or girl dinner, you might be more familiar with, otherwise known as sneeling.

I want to introduce my panellists here.

This is Nina Guest from Ingredion and also Courtney Hendrickson from Baystate Milling.

We have only 20 minutes to get through this subject, to blow your minds, as it were, before you leave this room.

So we're going to do our very best to give you... to stimulate a debate on sneeling.

Is it real or is it just something that somebody made up on social media? And if you do have questions, we love questions.

We want questions.

If you could hold them to the end, that would be great.

I'm going to start with you, Nina.

Okay.

We've briefly talked about what sneeling is, but what's really driving it? Is it the GLP-1 phenomenon? Or is it, you know, people want to create a communal situation, so it's out of loneliness? Or is it a cost of living? What is really driving this change in consumer behavior and essentially the death of the three-meal-a-day behavior?

Yeah, I think it's really interesting because we've been following the trend of snackification for quite a while now, in that the blurred lines between snacking and meals isn't necessarily entirely new.

But where it started was really about snacks replacing meals in more of a tangible way.

I'm close to your mouth.

All right.

All right.

I'm going to be louder.

All right.

Don't be afraid to be loud, Nina.

This is the loud panel.

We have to drown out what's going on over there.

All right.

We'll drown them out with sneeling.

So I think really where the trend was is not where it is today.

That with sneeling, you're seeing this evolution.