The Art of Managing A Business with Ken Schreiner of A.J. Schreiner Spirits

So what did you learn starting during the recession?

That it's a really good time to start a business-

Yes

...

when things are down.

[laughs]

There you go.

There you go.

So I tell everybody this, and nobody wants to hear it.

They don't believe it.

No, they don't.

If you start when it's easy, you develop all the bad behaviors-

Mm-hmm

... because you have enough income and things are easier.

I- it's, it's not the time to start at the top of a market.

No.

Uh, it's actually the best time to start when it's difficult, and I am proud to say I got three businesses all in cyclical downturns.

[laughs]

[laughs]

It's not the way I wanted it, but hey, it worked out that way because your feedback's immediate.

Yeah.

If what you're doing doesn't work, you're gonna know quick.

You know how to pivot.

You know how to tap dance.

I mean, we had that in 2020 when, like you mentioned February, March, it's always that time.

So what did you learn starting during the recession?

That it's a really good time to start a business-

Yes

...

when things are down.

[laughs]

There you go.

There you go.

So I tell everybody this, and nobody wants to hear it.

They don't believe it.

No, they don't.

If you start when it's easy, you develop all the bad behaviors-

Mm-hmm

... because you have enough income and things are easier.

I- it's, it's not the time to start at the top of a market.

No.

Uh, it's actually the best time to start when it's difficult, and I am proud to say I got three businesses all in cyclical downturns.

[laughs]

[laughs]

It's not the way I wanted it, but hey, it worked out that way because your feedback's immediate.

Yeah.

If what you're doing doesn't work, you're gonna know quick.

You know how to pivot.

You know how to tap dance.

I mean, we had that in 2020 when, like you mentioned February, March, it's always that time.