Six Hours, Five Strangers, and a Song the Machine Could Not Write | A Music Evolves Conversation with Gregoire Gensollen, Producer and Chief Operating Officer of Tucker Tooley Entertainment

So many things, I mean, project management, I built software for many years, so I look at things as a project.

How do you get from A to Z? What's the quickest way, but in line with what you're trying to achieve, right? The objective is there, not just the end date.

Um, and a lot of stuff, a lot of people, a lot of things, a lot of time, a lot of money.

Uh, how do you look at the world of production? And yeah, ultimately I want, I want to get your kind of get your sense on how technology helps you achieve what you're trying to achieve while also balancing the, the, the artistic end of things.

There are budgets and timeframes, but you don't want to lose the essence of what you're trying to create.

It's a great question.

I mean, it's funny because if I look back, so I've been in this career about like 22 years, it's true like I will definitely connect to human moments all along the way of collaboration.

And I would have to probably think another little harder like what was the technology at that point? I know we had used it for sure and then it clearly evolved and is changing our landscape probably in the last couple of years more radically than ever.

The hockey stick is, we feel it.

But interestingly enough, if I think of my career, I'm really thinking about who did I meet, when, and what project did we work on? More like, what did it take to get there? But it's clear, if I think, I can see how I'm sure some of the projects we did would have taken a little less time than it took back in the day, right? We would have had a lot more efficiencies.

But yeah, I'm a firm believer of human connections and everything is a privilege around this, if that makes sense.

Now, I think, interestingly enough, when I was in this run at Film Nation in New York, we were really drinking, I don't know if it's the Kool-Aid, but we were off working with the best filmmakers in the world, but we were a little disconnected from technology.

So 10 years ago, when I moved back to LA, I think I swam to myself, don't ever get disconnected from that, ever.

So I worked a little bit in immersive, and I'm fascinated by the medium, by the way.

What I mean immersive is obviously VR, XR, so 10 years ago, compared to now, it's evolved quite dramatically.

But now, of course, who can ignore the effect of AI? I'm sure we're going to talk about it later.

And where my focus is on, and that's also related to being a stranger, is the creator economy and enabling people.

That's, I think, the more interesting technological impact that I feel like I want to be part of is like enabling creators to just showcase their talent any place, anywhere, anytime.

That's fascinating to me and you can see there's going to be a whole emergence of brand new artists that didn't really have the means before to be found.

And that's, I think, what we're leaning into in that show and other things that we work on.

But that's, to me, the most exciting new chapter in this industry.