You’ve Done the Therapy. So Why Are You Still Stuck? | Kelly Armatage

But before we get into these patterns that you talk about, and the book, I'd love to kind of go back a little bit and understand what brought you here.

Um, I know, I've had no doubt you've had a very colorful life.

We've spoken before.

But what brought you to building this framework in Ask, and that moment in your life that you just thought, "I have to live by all of this stuff that I teach"? Can you talk me through some of those moments?

Yeah, sure.

Um, so basically I'd had a lot of trauma in my life, and I became a therapist in my early 30s, and, um, what I noticed was I had the first licensed counseling clinic in Bahrain in the Middle East, I opened that, and what I noticed was that I was able to help my clients shift patterns very easily through somatic work and cognitive work.

And so I wanted to...

Clients would come to see me and say, "Oh, I'm seeing my psychologist in the UK for 18 months, and I still have OCD," and I'd be like, "What? Why do you still have OCD after 18 months of therapy?" And so what I wanted to do was put my framework into a technique that people could use on themselves.

Right.

And had, was it a framework that you had built for you specifically through all the trauma? 'Cause I think you'd spoken about before you had had a breakdown, um, a divorce, there had been some death and-

Two divorces

... two divorces.

Um, there had been some, you know, very deep-rooted and traumatic experiences that happened.

So had you built this framework from all the 15,000 therapy sessions that you had done, or actually personally for you?

I did it for people initially.

Okay.

Okay.

So by this time, it was 2013, and I went to a Titan Summit seminar in Canada, and Richard Branson was there, and all these other amazing entrepreneurs, and they were changing the world, and I was like, "Well, I've helped thousands of people."

Yeah.

"I'd love to help millions of people." And so then I kind of prayed [laughs] in the Ritz Carlton, Toronto-

[laughs]

...

December 2000, I think it was, 13, and I wanted to help millions of people with this framework, and then I spent 18 months brainstorming a Serenity Kit.

Wow.

I launched it in 2015 and, um, it was initially kits, a Serenity Kit, and we sent a kit to the Sunday Express and she got rid of her insomnia and wrote about it.