Money & You with Michelle Perkins
Oct 20, 2026 · 51 min · 11 segments
Ep 244: Time in the Market, Not Timing the Market: Getting Started with Investin
Sean TepperGuestMichelle PerkinsHostI actually, we talked before and I forgot that percentage, a really big number.
So I want to get into how that's possible, I guess, and why this is doing things that maybe other people are not doing.
But let's just for a moment, first of all, can you define a SaaS platform for anyone who doesn't know what that is?
Yeah, software as a service and another way to describe it would be a subscription platform and, and ticker.
I'll, I'll keep this real short here and we won't go too deep in the weeds, but there's three categories of SaaS.
Then there's SMB, that's small and mid-sized business software as a service, which would be like a MailChimp or an Intuit, like a QuickBooks.
Usually your price points will be like, you know, between 300 or between 30 and 300 a month.
And then your third tier, which is not too many people are going to be familiar with, which is totally okay, which would be enterprise SaaS.
That would be, I've got a lot of background there, for example, with like Microsoft Office, two large corporations.
I'll keep this short, but the contracts, the price tags on those contracts can be hundreds of thousands on up to millions of dollars per year.
Again, most consumers won't see that, but I did a lot of that in my past life working for large corporations.
And I kind of love that you were able to, you know, this is an aside, but I really love industry experience before becoming an entrepreneur, which I'm assuming is what you did.
uh well i had my first business i'll keep this short i had my first business between 2006 and 2010 which was that was a service business building software for a lot of small and mid-sized businesses we did a little bit of marketing as well i have to admit i hated that business it was not scalable it was that was a relationship with money i know we'll talk about this where you're working for money And in 2010 is when I needed to flip that equation.
I actually, we talked before and I forgot that percentage, a really big number.
So I want to get into how that's possible, I guess, and why this is doing things that maybe other people are not doing.
But let's just for a moment, first of all, can you define a SaaS platform for anyone who doesn't know what that is?
Yeah, software as a service and another way to describe it would be a subscription platform and, and ticker.
I'll, I'll keep this real short here and we won't go too deep in the weeds, but there's three categories of SaaS.
Then there's SMB, that's small and mid-sized business software as a service, which would be like a MailChimp or an Intuit, like a QuickBooks.
Usually your price points will be like, you know, between 300 or between 30 and 300 a month.
And then your third tier, which is not too many people are going to be familiar with, which is totally okay, which would be enterprise SaaS.
That would be, I've got a lot of background there, for example, with like Microsoft Office, two large corporations.
I'll keep this short, but the contracts, the price tags on those contracts can be hundreds of thousands on up to millions of dollars per year.
Again, most consumers won't see that, but I did a lot of that in my past life working for large corporations.
And I kind of love that you were able to, you know, this is an aside, but I really love industry experience before becoming an entrepreneur, which I'm assuming is what you did.
uh well i had my first business i'll keep this short i had my first business between 2006 and 2010 which was that was a service business building software for a lot of small and mid-sized businesses we did a little bit of marketing as well i have to admit i hated that business it was not scalable it was that was a relationship with money i know we'll talk about this where you're working for money And in 2010 is when I needed to flip that equation.
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