Jun 18, 2026 · 35 min · 12 segments
From Iron Chef to Sumo Dog: Jeffrey Lunak's Entrepreneurial Journey - MITM EP29 Part 2 🔥 From sleeping on a dream to building one of the most talked-about food brands at Coachella, Jeffrey Lunak…
Jeffrey LunakGuest
So then I was like, well, how about Japanese hot dogs? He goes, sound awesome.

And so I was like, oh, I'm going to do Cushy, which like grilled and yaki and like, you know, skewered.

You know, I was like, what should I plan on numbers wise? They're like maybe five grand, six grand.

But the second day, Rolling Stone had, you know, on their website, electronic kind of review of Coachella.

So then I was like, well, how about Japanese hot dogs? He goes, sound awesome.

And so I was like, oh, I'm going to do Cushy, which like grilled and yaki and like, you know, skewered.

You know, I was like, what should I plan on numbers wise? They're like maybe five grand, six grand.

But the second day, Rolling Stone had, you know, on their website, electronic kind of review of Coachella.
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