Oct 4, 2026 · 43 min · 15 segments
Are you focusing your digital PR efforts on the right domains, or are you missing the hidden sites that AI actually trusts? In this episode of Marketing vs. the World, I am joined by Sophie Moore…
Abbie DandoHostSo prior to Bottle, I was in fashion and luxury, including 10 years in-house at Mulberry, which was glam and not glam at some times, but definitely gave me good standing for understanding what brand means and how important that is.
But yeah, it helps me now when having discussions with clients really think about, uh, the challenges they're facing, how to make those certain strategic calls, thinking about how to carve up your big budget pot, dealing with the suits at the top, all that kind of stuff.
So yes, from fashion and luxury into Bottle, after having a wonderful meeting with the co-owners, Colin and Tash, which was not an interview, more a three-hour discussion [laughs]
[laughs] It's a good sign, right? I'm the digital PR strategy director at Bottle, an independent, uh, agency based in Oxford.
So prior to Bottle, I was in fashion and luxury, including 10 years in-house at Mulberry, which was glam and not glam at some times, but definitely gave me good standing for understanding what brand means and how important that is.
But yeah, it helps me now when having discussions with clients really think about, uh, the challenges they're facing, how to make those certain strategic calls, thinking about how to carve up your big budget pot, dealing with the suits at the top, all that kind of stuff.
So yes, from fashion and luxury into Bottle, after having a wonderful meeting with the co-owners, Colin and Tash, which was not an interview, more a three-hour discussion [laughs]
[laughs] It's a good sign, right? I'm the digital PR strategy director at Bottle, an independent, uh, agency based in Oxford.
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