Jul 5, 2026 · 37 min · 13 segments
What if the secret to social media success isn't about being on every platform, but simply knowing exactly where your audience actually hangs out? In this episode of Marketing vs. the World, I sit…
Adam RobertsGuest
Abbie DandoHost
Can we first of all just chat a bit about social media and its role at the moment? It's changed a lot over the years.
Where I sit in my world, obviously, we talk a lot about social SEO and how social media platforms are helping the visibility journey, the discoverability journey of consumers in their search phase.
But from your social media world, can you just describe a little bit, I suppose, about, you know, where is the social media landscape right now? And is it shifting? Has it shifted? Like what's the current status?
So if you consider social media is always about connectivity, it's about community building and ultimately finding your tribe.
When social media started, it was very much about, well, typically the biggest one to go or the biggest name was Facebook.
You still get that sort of family and friend aspect of what they're up to, but it's constant algorithm updates.
It's a hell of a lot of creator-led content and the sort of jumping into what you touch as Monday Clicks, Abby, in terms of that SEO and searchability as well.
We're seeing these discovery feeds where actually you don't need to follow an account to be served their content.
So if you previously searched for a specific hashtag or you witnessed a piece of content from that brand already, then typically you're likely to get it served to you again.
It's an interesting one because social media, there is an overwhelming amount of content that you have to sift through.
So AI has that ability to speed up the efficiency of content creation, whether that's through captions or the actual output of what's visually being put in front.
So some of the channels, or sorry, some of the platforms are particularly heavy on the political side of things.
where yeah you're you're being sold to but in a sort of lower key less salesy way it's like things I didn't realize I needed in my life kind of vibe so yeah I guess when when we talk about social media the reason you go onto your phone is that dopamine hit you're doing a mundane task you just want something entertaining or humorous or to be educated when you uh yeah start scrolling on your phone but um it's taken a while for brands to sort of cotton on to why people scroll on their phones and what they want to see so yeah with this more recent shift of seo and searchability it's become a fantastic way of unearthing brand brand new challenger startups um jumping on board founder-led activities.
Can we first of all just chat a bit about social media and its role at the moment? It's changed a lot over the years.
Where I sit in my world, obviously, we talk a lot about social SEO and how social media platforms are helping the visibility journey, the discoverability journey of consumers in their search phase.
But from your social media world, can you just describe a little bit, I suppose, about, you know, where is the social media landscape right now? And is it shifting? Has it shifted? Like what's the current status?
So if you consider social media is always about connectivity, it's about community building and ultimately finding your tribe.
When social media started, it was very much about, well, typically the biggest one to go or the biggest name was Facebook.
You still get that sort of family and friend aspect of what they're up to, but it's constant algorithm updates.
It's a hell of a lot of creator-led content and the sort of jumping into what you touch as Monday Clicks, Abby, in terms of that SEO and searchability as well.
We're seeing these discovery feeds where actually you don't need to follow an account to be served their content.
So if you previously searched for a specific hashtag or you witnessed a piece of content from that brand already, then typically you're likely to get it served to you again.
It's an interesting one because social media, there is an overwhelming amount of content that you have to sift through.
So AI has that ability to speed up the efficiency of content creation, whether that's through captions or the actual output of what's visually being put in front.
So some of the channels, or sorry, some of the platforms are particularly heavy on the political side of things.
where yeah you're you're being sold to but in a sort of lower key less salesy way it's like things I didn't realize I needed in my life kind of vibe so yeah I guess when when we talk about social media the reason you go onto your phone is that dopamine hit you're doing a mundane task you just want something entertaining or humorous or to be educated when you uh yeah start scrolling on your phone but um it's taken a while for brands to sort of cotton on to why people scroll on their phones and what they want to see so yeah with this more recent shift of seo and searchability it's become a fantastic way of unearthing brand brand new challenger startups um jumping on board founder-led activities.
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