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All right, we got a bunch of stuff going on.

I wanted your guys' quick take, though.

Athletic Greens just launched gummies.

I think this kind of took the supplement world by storm a little bit.

We've been in gummy fever for the last couple years.

AG1 obviously pioneered the space with the green powder.

Do you guys have any perspective on whether this is a good move, bad move, weird timing, good timing? I've seen kind of perspectives all across the board.

I do want to say, before we get into our takes on it, I did tweet on December 3rd, 2025, is AG1 going to roll out a gummy? I don't think that's that hot of a prediction.

I expected this to happen.

I don't know.

It's tough.

Obviously, there's a massive market, and they want to get in on that.

but then i think on the other side does it manipulate their core customer with the greens powder like i'd be very curious to see how they're thinking about it internally on whether it's just taking their like greens powder and now it's going to take that audience and like split it up in some smaller slices or is it actually additive to their overall business um Maybe they're using house to run some holdout tests on those ads.

Who knows? But I think it makes sense.

Like, I don't know how you could not roll one out if you're them and you're seeing what's happening with grooms and and all these other gummy supplements.

Like, it's a huge market.

It's growing.

They want to take part of it.

I would guess that it's additive more than it is just like taking the same pie and splitting it up in smaller pieces.

So I think it's a good move.

I'm shocked it.

took them this long to do it, maybe.

I don't know what goes into developing a greens gummy, but yeah, I think it makes sense.

Cody, where do you land on this?

A little bit mixed.