Oct 9, 2026 · 48 min · 18 segments
🎙️ Join us for “Live with Sondra” with Ben Griffith, CEO of PlayMAXX. We’re diving into how attraction gamification and RFID technology transform on-premise guest experiences and boost engagement…
Sondra ShannonHostBen GriffithGuest
Well, I also think there's something interesting that we see happening with this next generation of, of people, right?

I mean, I, I don't know if I should be admitting this, but my kids are, you know, they've, they, they meet their friends in the games.

They're, they're hanging out with their friends inside of whatever game that they're playing.

And so I think it's, it's interesting, uh, what you're doing, and if, if our attractions start thinking about it from that perspective, that it is bringing, also bringing people together, I think is a, it is a really interesting place that we're gonna see technology go in the future.
Um, I've played computer games since the '80s, and I've played all the way through.
Um, and even now, you know, a couple of times a week when the kids are down in bed, um, we'll get the little WhatsApp message going, "Is anyone jumping on tonight?" And, um, you know, three or four of my friends will g- will get on and we'll play a couple of, you know, games that we enjoy, but it's also a catch-up, like, "How was your day? What's going on? Tough day, okay." So it's kind of like a, yeah, just hanging out online.
All the, all the online communities are blending together and, and it's gonna come across to the parks as well.

You know, and, and, and one other thing that I just, it is, it's kind of fun to think about, you know, when I, when, uh, when we were kids, if your friend moved away, you never saw 'em again.

So I, I remember being devastated w- At one point I moved away from my best friend and, you know, lost contact.

Well, I also think there's something interesting that we see happening with this next generation of, of people, right?

I mean, I, I don't know if I should be admitting this, but my kids are, you know, they've, they, they meet their friends in the games.

They're, they're hanging out with their friends inside of whatever game that they're playing.

And so I think it's, it's interesting, uh, what you're doing, and if, if our attractions start thinking about it from that perspective, that it is bringing, also bringing people together, I think is a, it is a really interesting place that we're gonna see technology go in the future.
Um, I've played computer games since the '80s, and I've played all the way through.
Um, and even now, you know, a couple of times a week when the kids are down in bed, um, we'll get the little WhatsApp message going, "Is anyone jumping on tonight?" And, um, you know, three or four of my friends will g- will get on and we'll play a couple of, you know, games that we enjoy, but it's also a catch-up, like, "How was your day? What's going on? Tough day, okay." So it's kind of like a, yeah, just hanging out online.
All the, all the online communities are blending together and, and it's gonna come across to the parks as well.

You know, and, and, and one other thing that I just, it is, it's kind of fun to think about, you know, when I, when, uh, when we were kids, if your friend moved away, you never saw 'em again.

So I, I remember being devastated w- At one point I moved away from my best friend and, you know, lost contact.
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