PlayMax

...

Playmax?

We, but they were, but they were before sponsors.

Yeah, that's the thing-

Today's guest is someone who's helping redefine what guest engagement looks like in attractions.

Ben Griffith is the CEO of Playmax and has been pioneering immersive gamification experiences that transform parks and family entertainment centers into interactive adventures.

Instead of guests simply walking through attractions, they become a part of it.

Using RFID technology, cloud connected guest profiles, treasure hunts, interactive kiosks, and personalized mission, Ben and his team are helping attractions create experiences that continue long after guests leave the park.

That's really cool.

All right.

Well, I have some questions about the hardware that you guys are using, 'cause I know, uh, Playmax does integrate with RFid- RFID trigger points into-

Mm-hmm

Yeah.

I vaguely remember there being like some Playmax stickers.

I think at one point they sent Julius a bunch of patches and we're all like, what are you going to fucking do with patches, dude?

Yeah.