Oct 8, 2026 · 50 min · 12 segments
What’s holding your auto repair shop back might not be a lack of customers, technicians, or opportunity. Sometimes, it’s the difficult decisions that keep getting pushed to another day. In this…
Juan BarreraGuest
Kelsey OutramHost
As a coach, um, when I get a client that was previously a service advisor or is coming from an in, a different industry, I love it because I know I'm gonna have an easy time with them.

They're not, there's not gonna be, "No, but the car, but the customer." No, they're gonna implement everything 'cause they don't know any better.

And they're gonna succeed faster than the tech- than the technician typically does.

Yeah, I, I think that makes, like, the natural personality of working, of working with people, and, uh, I mean, there's just different personalities that work in both.

But yeah, I, again, we do hear a lot of where a lot of stories start as a technician and they grow into, and grow into an owner.

Obviously, a lot of the ones that I have on the podcast have, have success, and they, they, they've grown into that.

Um, do you, I mean, do, do, do, for you, do you feel like it took a few years of being an owner before it suddenly, like, clicked? Or was it like...

I guess, how, how did you break out of that shell i, i- i- in terms of like, "Hey, you know what? I, in order to be a leader, I need to talk to the team.

In order to be the leader, I need to talk to the customers a- and then learn about this, even though I don't like talking to the, to, to these people all the time." Like, how, how did you force yourself, I guess, to break out of that mold? It's not easy for everyone.

I, I, it's, and it's a mixture of things, right? It, one is surrounding yourself with people that are going through that journey, and being able to see, wow, like, they've, they're doing that.

Right? So your network is very important, and then also being able to implement the things you learn.

'Cause most of us are uncomfortable, right? We, we, w- we let fear get in the way.

When we go learn something at a conference or, or in a class, we think it's amazing, but we just toss it to the side.

And so, you know, I'm not gonna say that I went to these conferences and spoke to these people, and the next day I did it-

As a coach, um, when I get a client that was previously a service advisor or is coming from an in, a different industry, I love it because I know I'm gonna have an easy time with them.

They're not, there's not gonna be, "No, but the car, but the customer." No, they're gonna implement everything 'cause they don't know any better.

And they're gonna succeed faster than the tech- than the technician typically does.

Yeah, I, I think that makes, like, the natural personality of working, of working with people, and, uh, I mean, there's just different personalities that work in both.

But yeah, I, again, we do hear a lot of where a lot of stories start as a technician and they grow into, and grow into an owner.

Obviously, a lot of the ones that I have on the podcast have, have success, and they, they, they've grown into that.

Um, do you, I mean, do, do, do, for you, do you feel like it took a few years of being an owner before it suddenly, like, clicked? Or was it like...

I guess, how, how did you break out of that shell i, i- i- in terms of like, "Hey, you know what? I, in order to be a leader, I need to talk to the team.

In order to be the leader, I need to talk to the customers a- and then learn about this, even though I don't like talking to the, to, to these people all the time." Like, how, how did you force yourself, I guess, to break out of that mold? It's not easy for everyone.

I, I, it's, and it's a mixture of things, right? It, one is surrounding yourself with people that are going through that journey, and being able to see, wow, like, they've, they're doing that.

Right? So your network is very important, and then also being able to implement the things you learn.

'Cause most of us are uncomfortable, right? We, we, w- we let fear get in the way.

When we go learn something at a conference or, or in a class, we think it's amazing, but we just toss it to the side.

And so, you know, I'm not gonna say that I went to these conferences and spoke to these people, and the next day I did it-
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