How Service Business Owners Scale Revenue Using Data Systems, KPI Tracking & AI - Robert Cain

Yeah.

And at the end of the day, you're helping tree and lawn care companies in converting more leads.

Right.

And generating more more business.

Yeah, absolutely.

So I think just to kind of fill in a little bit more background information, when you and I were working together, you know, specifically focused on Salesforce implementation for.

just a broad scope of clients, right? Like we're working with nonprofit wealth.

I think that, you know, helped me to learn a lot more about just business in general, but also like the gaps that were very common among these businesses within the industry.

And, you know, working as sort of like that solutions architect partner for those companies, you start to meet their vendors and the other people that they're working with.

And I have a background in marketing as well.

And so When I started to see some of these firms, marketing companies and how there was kind of a disconnect between what the marketing company was doing and what the actual business owners could see that they were doing, you know, sort of like how this epiphany that that's kind of a great foot in the door to kind of put that foot forward and say, okay, yeah, we can do your marketing.

But once we get in there, we're going to find all these other challenges that you're dealing with and we're going to help you solve those challenges.

And so, you know, not a conventional traditional marketing agency, but it is within our wheelhouse.

And a lot of our solutions are very, you know, marketing like growth oriented type solutions that run for clients.

Some of those moments in the process as you started your own thing and started doing, you know, marketing and supporting these organizations, like what were some of those moments where you realized just like the current model is not working? Like what they're doing today is not working and, you know, and help to really clarify your path to how you can help these organizations.

Yeah, I think the, you know, the number one thing that I recognize with every company that I've really worked with is like, they just, they don't have all the information.

And, you know, if we're talking about marketing budgets and, you know, setting marketing budgets by campaign.

the best way to do that is to look at historics, right? How much did we spend in the past? What did it do for us in terms of

like revenue, in terms of like lead acquisition?

And, you know, the majority, I'd say 90% of the companies that I start working with, once we get into that

discovery period and I start looking at their data, it's just, it's like all over the place.

You know, it makes it difficult for the business owner to be able to make decisions if they don't have that information.

But Out of the gate, you know, step one is for me to help bring some clarity in with giving them what I can see and showing them what we can do to improve their current situation.

You know, like our

business models between you and I, like we're more likened to like the accounting side of the business and that like we're very analytical and the numbers don't lie.