But, you know, for a client that begins to engage with you, like, what does that process look like? And how do you get involved? You mentioned the CMO type role, but like, what does that process look like? And how do you engage and interact with them?

I don't do I'm not very like marketing intensive for my own agency because I'm still kind of ground level.

I've got a small team underneath me.

And also, I realized that I don't want to provide that traditional agency experience.

So it's not like, hey, like, give us access and then.

Let us do our thing.

And then six months later, you're either happy with us or you're not right.

So what have you started to see and what do you imagine we'll continue to see as this becomes more and more adopted?

Dr. Cain, what's an osteopath?

Sure.

So the modern phrase that we've actually used for a number of decades is doctor of osteopathic medicine.

And originally, the term osteopath was coined by our founder to intentionally differentiate us from our MD counterparts.

We still want to do that because we think we bring something different to medicine than our counterparts do.

The focus is heavily and where the bone part osteo comes in is that the health of an individual is driven in part by the health of your musculoskeletal system, your bones, your joints, your muscles.

And certainly research today is showing that to be true, that they are very active organs.

What kind of role is a college of osteopathic medicine playing in filling the void, filling the gap, producing the next generation, the next batch of healthcare and doing it in the osteopathic way?