One Cell Tower Survived | Chris Hillabrant, CEO of Crown Castle

Man, I love that story.

And that's, that was inspired, man.

And I, you know, on the, a lot of the 9-11 heroes were the firefighters that, you know, got people in the buildings and say, but there are a lot of other stories that have emerged like this, like critical infrastructure.

And people, I feel like, forget about infrastructure until these moments.

And they're like, wait a minute.

We need some of our best and brightest leaders on this kind of thing, because without infrastructure, right, you don't have that foundation to build our emergency response on.

How difficult is it to get people to prepare? I feel like there's like a normal, okay, yes, we respond to a crisis, and then as time goes on, people get relaxed, right? They start thinking about, maybe they're focusing on cost and not emergency preparedness.

What do you do to keep people like, I'm thinking like their preparedness edge and not fall back into complacency?

It's a good question.

I think, you know, that is the human nature is that, you know, as they're typically months or years between these types of activities, people tend to have a short memory of how bad it was in the moment.

And the fact that they survived the last one, they think is a precursor that they'll survive the next one well.

We do it at Crown, and I think companies like us do this by having solid recovery game plans that are documented, not just in a computer somewhere, which might lose power, but in physical hand three-ring binder type notebooks.

Dually noted.

Yeah, no,

it's just like having the flashlight

batteries in your junk drawer.

Make sure you have those flashlights, batteries, and spares, and a radio that you can hand crank.

These are small little investments that you make in being prepared that pay off big when you really need them.

In many ways, it's like insurance, another form of insurance.