163. Say the Price Out Loud: Why Proposals Kill Premium Deals | Andy Milligan

But to backtrack a little bit, started your agency '24, and then when was that pivot you actually pivoted into right now, you serve healthcare.

What in the world made you choose...

I would consider that a hard niche to service-

Mm-hmm

... from scratch.

I presume you didn't have any healthcare experience before that.

Yeah, I did, but it was on the patient side.

Sorry, that's, that's a bad joke.

It was.

[chuckles]

The reason was kind of by happenstance.

So my first real healthcare client was when I first started here in Columbus, uh, first job was in Marysville, which is a suburb of Columbus.

I was doing a lot of in-person networking, so I was going to, like, BNI.

There was a group called Amspirit, which is a very much traditional business referral group.

We, we would literally pass a bucket to other service providers every chapter in Columbus.

There was, like, eight or nine of them in the Columbus area.

Each chapter would have one service provider group, so, like, a mortgage lender, lawn, and landscaping would be one, something that's trades based, marketing.

I was the, the marketing one.

There was always, like, insurance, banking, financial advisor, like, all these different service providers.

And so that's, like, a cool thing to, for the listeners to take away is that, like, I did not start-

Is this BNI?

It's, it's kind of like BNI.

It's called Amspirit.

A-M-S-P-I-R-I-T.

They have a terrible website.

But to backtrack a little bit, started your agency '24, and then when was that pivot you actually pivoted into right now, you serve healthcare.

What in the world made you choose...

I would consider that a hard niche to service-

Mm-hmm

... from scratch.

I presume you didn't have any healthcare experience before that.

Yeah, I did, but it was on the patient side.

Sorry, that's, that's a bad joke.

It was.

[chuckles]

The reason was kind of by happenstance.

So my first real healthcare client was when I first started here in Columbus, uh, first job was in Marysville, which is a suburb of Columbus.

I was doing a lot of in-person networking, so I was going to, like, BNI.

There was a group called Amspirit, which is a very much traditional business referral group.

We, we would literally pass a bucket to other service providers every chapter in Columbus.

There was, like, eight or nine of them in the Columbus area.

Each chapter would have one service provider group, so, like, a mortgage lender, lawn, and landscaping would be one, something that's trades based, marketing.

I was the, the marketing one.

There was always, like, insurance, banking, financial advisor, like, all these different service providers.

And so that's, like, a cool thing to, for the listeners to take away is that, like, I did not start-

Is this BNI?

It's, it's kind of like BNI.

It's called Amspirit.

A-M-S-P-I-R-I-T.

They have a terrible website.