Jul 13, 2026 · 1 hr 10 min · 15 segments
In this episode of Keep It Brief, I sit down with Cardone Ventures co-founder Brandon Dawson to break down how he sold his last company, Audigy, for 77 times earnings after almost losing a $150…
Brandon DawsonGuestNatalie DawsonHostThe US has 36 million small businesses in 2026, which is up from 33 million in 2022.
About 20% of those businesses will fail in their first year, nearly half won't make it to year five, and by year 10, roughly 65% will be gone altogether.
The ones generating real revenue, employing real people, and serving real customers face a different problem.
Because of the 36 million small businesses in America right now, approximately 27 million are solo operators.
These are owner-operated businesses, dependent on one person and valued by the market as if one person could walk away and stop everything.
And the timing couldn't be more urgent because over the next decade, the largest generation of business owners in American history, who are the baby boomers, will be looking to exit their businesses.
Trillions of dollars in business value is expected to transfer hands as these baby boomers retire.
So the question is, who captures this value? The owners who build transferable businesses will exit on their terms at premium valuations, but the ones who didn't will either close and hand off their business for less than it's worth or keep working because they can't afford to stop.
The reason I'm excited to bring you this particular guest is he has a track record of helping small business owners get out of this trap.
Through the previous business that he sold for 77 times earnings, the underlying business was helping small independent mom and pop audiologists be able to grow their businesses and outperform their peers and be able to exit in a way where they could truly extract the value that they had built over decades.
This is how you actually take an owner-operator business and transform it into something that has inherent value.
So Brandon is here with me today for our very first podcast together as part of Keep It Brief.
The US has 36 million small businesses in 2026, which is up from 33 million in 2022.
About 20% of those businesses will fail in their first year, nearly half won't make it to year five, and by year 10, roughly 65% will be gone altogether.
The ones generating real revenue, employing real people, and serving real customers face a different problem.
Because of the 36 million small businesses in America right now, approximately 27 million are solo operators.
These are owner-operated businesses, dependent on one person and valued by the market as if one person could walk away and stop everything.
And the timing couldn't be more urgent because over the next decade, the largest generation of business owners in American history, who are the baby boomers, will be looking to exit their businesses.
Trillions of dollars in business value is expected to transfer hands as these baby boomers retire.
So the question is, who captures this value? The owners who build transferable businesses will exit on their terms at premium valuations, but the ones who didn't will either close and hand off their business for less than it's worth or keep working because they can't afford to stop.
The reason I'm excited to bring you this particular guest is he has a track record of helping small business owners get out of this trap.
Through the previous business that he sold for 77 times earnings, the underlying business was helping small independent mom and pop audiologists be able to grow their businesses and outperform their peers and be able to exit in a way where they could truly extract the value that they had built over decades.
This is how you actually take an owner-operator business and transform it into something that has inherent value.
So Brandon is here with me today for our very first podcast together as part of Keep It Brief.
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