AI Won't Replace the Human Element in Automotive Retail | Alex Perdikis | Koons Motors

Alex, it is so impressive.

And I want to use your beginning role as a segue to customer experience because nothing really solidifies what it's like when you're a lot attendant and you've prepared that car for the customer.

And when you walk out and you put the final polish on it, backed it up next to the showroom.

Yep.

Tell us a little bit about why that's still important today in your organization.

It's critical.

I mean, I think lots of reasons.

I mean, even just that detailer that's washing that car to prep it and get it ready and the ownership that that person takes when they put that car in the delivery area.

When you got that car, it looked great.

like a, and when you're at that time of delivery, it looks like Z, like it's beautiful.

It's ready to go.

Right.

You know? And so, uh, pride in the work.

I mean, I, I remember washing cars and even mowing lawns.

Like when you were done, you know, I always enjoyed looking at the finished property.

Yeah.

It was cool.

It was gratifying.

And you took ownership in what you did.

So I think even just from the very basics of our guys in detail in Get Ready, our men and women in there, having that whole ownership experience of the product.

When I first got in this industry, I wanted to change the reputation of the auto industry.

And that was kind of my...

I remember getting into it in the late 90s thinking...

We're going to, we're going to revamp the way everyone thinks.

And I think, I think a lot of people think that, right.