Mm-hmm

... ten, twenty, thirty people sitting in the lounge and you're gonna have nobody in the showroom because obviously you're not open yet or maybe there's one person looking at a car, right? So we're getting ten to twenty times the amount of people walking in the service department every day than we are in our showrooms, if not more.

And so, um, I'm like, "Look, let's, let's take every customer that came in for service," and we have such a huge need for used car inventory, right? And let's take all these customers that are coming in every day for service and let's see if we can engage them via agentic AI texting, specifically texting- And see if they wanna sell or trade their car.

And so we, we took the system that inRide was working at the auction, and we beta tested it in my Ford store, and it was just, uh, outstanding.

I mean, the response rates were ridiculous.

We're getting, like, 60% response rate.

You know, 30% of the customers were engaging in conversations.

Like, how do you feel about that?

But let's talk about success in the organization, what a motivator it is on a daily basis.

Right.

So, you know, I think, um, you know, a lot of people think about money, right.

In terms of success.

Right.

And I think, um, we try not to, we don't, we, we obviously have our KPIs as we like to call them that we, you know, we measure on a daily basis and, you know, something's off a little bit here, whether it's a, uh, a product penetration number here, or maybe a front end gross on a specific model here, like, you know, service department.

If, if our customer payroll percentages are awful, it will, we'll monitor those things that you got, you got to run a business.

Let's talk about your own journey.

What made you uncommon? How would your parents characterize you when you were six, seven, eight, nine, 10 years

old? So I'll tell you, my my parents, I kind of, you know, I will say I felt I feel like I owe a lot to my mom and dad.

And I'll tell you why real quick, because my father, even though he was in the government, this very within the diplomatic government world, you know, pretty successful in his own right.

He had to retire in 81. mandatory retirement at the time, 81, 82, roughly.

My mother, unbeknownst to my dad, because they kind of had a little more of a traditional situation when they had moved to America, my father would be on these diplomatic trips and missions and stuff and so forth.

And my mom took it upon herself to get a job.

And then this was...

Same thing.