Jordan Platten's Audio Experience
Nov 2, 2026 · 15 min · 11 segments
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Jordan PlattenHost
Now, what we're actually gonna do is we're gonna use a plugin on Claude Code from clay.com. Now, clay.com, put really simply, is a lead generation tool.

And when it first came to the market just four years ago, it completely revolutionized the lead generation space.

why this is really important it used to take days to generate big lists of qualified leads that we would then reach out to and sell our products or services to i know that because eight years ago i started a marketing agency that's now made tens of millions in revenue and the way we got our first clients was through cold outreaching through cold calling through emails through dms most of which i've documented on this youtube channel And so I would have to generate huge lists of leads from all over the internet.

But the limitations of various different tools was they all had their own different sources for finding leads.

So they married together hundreds of different lead generation tools via an API, otherwise known as an API waterfall.

And this had such an impact that Clay went from zero to a $5 billion valuation in just four years.

And I'm fortunate enough to be one of the people that invested in the early stages of this business.

Now, one of the benefits of being an investor is I get to hear about certain features that are being released before they come to market.

And this feature is without a doubt the most exciting thing that the Clay guys have produced ever.

Because I've spent tens of hours using Clay.com to generate big lists of leads.

Saves me hundreds of hours on the stuff I used to do manually, but I still have to man the system myself and generate my big list.

In fact, I've put out videos on this YouTube channel that got hundreds of thousands of views teaching people how to use the platform.


So all we have to do now is just speak to Claude and say, I want you to generate me a list of leads with this criteria.

Now, what we're actually gonna do is we're gonna use a plugin on Claude Code from clay.com. Now, clay.com, put really simply, is a lead generation tool.

And when it first came to the market just four years ago, it completely revolutionized the lead generation space.

why this is really important it used to take days to generate big lists of qualified leads that we would then reach out to and sell our products or services to i know that because eight years ago i started a marketing agency that's now made tens of millions in revenue and the way we got our first clients was through cold outreaching through cold calling through emails through dms most of which i've documented on this youtube channel And so I would have to generate huge lists of leads from all over the internet.

But the limitations of various different tools was they all had their own different sources for finding leads.

So they married together hundreds of different lead generation tools via an API, otherwise known as an API waterfall.

And this had such an impact that Clay went from zero to a $5 billion valuation in just four years.

And I'm fortunate enough to be one of the people that invested in the early stages of this business.

Now, one of the benefits of being an investor is I get to hear about certain features that are being released before they come to market.

And this feature is without a doubt the most exciting thing that the Clay guys have produced ever.

Because I've spent tens of hours using Clay.com to generate big lists of leads.

Saves me hundreds of hours on the stuff I used to do manually, but I still have to man the system myself and generate my big list.

In fact, I've put out videos on this YouTube channel that got hundreds of thousands of views teaching people how to use the platform.


So all we have to do now is just speak to Claude and say, I want you to generate me a list of leads with this criteria.
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