#821: The 4 Fundamentals That Decide Who Wins in This Market with DJ Fairley

How you doing?

Man, doing awesome.

So, great to have you back on.

I'm excited to, to really jump in.

And besides Pumpkin Spice, this is my favorite time of the year, DJ.

And the reason is as we're, you know, that final stretch home, we operate, you know, we love, we love our goats, we love the sports, and you look at finish strong, right? And we talk a lot about coming out of halftime.

We use the Super Bowl with the Patriots coming back.

But it really is staying locked in through the fourth quarter.

But where this is a little bit different is the game's not over on December 31st, and it's just kind of kicking off the next season.

And so the momentum built in Q4 really carries over into Q1.

And when we go through planning, DJ, we talk about it all the time, that the quarter you're going into, the quarter you're in, everything you're doing is setting up the following quarter.

So here we are, day one of Q4, now we're thinking about where we want to be in Q1.

And if we start thinking about Q1 on January 1st, we're already cooked, right? We're already a quarter behind.

And so it's just a good cadence and a rhythm to get into.

So this conversation lines up perfect to where we're at in the calendar.

And, you know, one of the things that, that we were talking about and you mentioned as we get into today's topic within, you know, expert mentors here, is really, I think what we're trying to say that, that you're going to dive in and unpack for us is who do we have to become as, as leaders, as agents, as marketers, as fathers, husbands, mothers? Just who do we have to be in order for the outcomes that we're chasing, we're pursuing to become true? Perfect timing and, and exactly the conversation that we need to be having right now.

How you doing?

Man, doing awesome.

So, great to have you back on.

I'm excited to, to really jump in.

And besides Pumpkin Spice, this is my favorite time of the year, DJ.

And the reason is as we're, you know, that final stretch home, we operate, you know, we love, we love our goats, we love the sports, and you look at finish strong, right? And we talk a lot about coming out of halftime.

We use the Super Bowl with the Patriots coming back.

But it really is staying locked in through the fourth quarter.

But where this is a little bit different is the game's not over on December 31st, and it's just kind of kicking off the next season.

And so the momentum built in Q4 really carries over into Q1.

And when we go through planning, DJ, we talk about it all the time, that the quarter you're going into, the quarter you're in, everything you're doing is setting up the following quarter.

So here we are, day one of Q4, now we're thinking about where we want to be in Q1.

And if we start thinking about Q1 on January 1st, we're already cooked, right? We're already a quarter behind.

And so it's just a good cadence and a rhythm to get into.

So this conversation lines up perfect to where we're at in the calendar.

And, you know, one of the things that, that we were talking about and you mentioned as we get into today's topic within, you know, expert mentors here, is really, I think what we're trying to say that, that you're going to dive in and unpack for us is who do we have to become as, as leaders, as agents, as marketers, as fathers, husbands, mothers? Just who do we have to be in order for the outcomes that we're chasing, we're pursuing to become true? Perfect timing and, and exactly the conversation that we need to be having right now.