audit

Yeah, yeah.

Thanks so much for listening to this episode, and don't forget to take the midlife reset audit now to receive personalized insights into what's holding you back from living your healthiest, happiest midlife.

So go ahead and take the audit now at themidlifementors.com/audit.

So today's episode is about four things quietly killing your email list results.

I did an audit, and here's the harsh truth, of an account, and when I got into her account, I realized that she had a bunch of things broken on the back end of her email system, and that's why I love doing audits of people's accounts.

Audits are a really great way to realize what is working, not working on the back end and give you really practical impact driven decisions that are gonna make a massive difference and more money on the table for you.

So the first thing I realized when I went to her w- welcome s- her, her email provider is I learned that there were broken welcome sequence.

This explained exactly why her open rates were dropping for months.

We fixed these four things for her and before she sent a single campaign, and then we start-- When she started sending emails, her numbers reflected healthy lists from working behind it, rather than a broken one that no one noticed.

This is what an audit actually looks like, and it's the type of commitment and planning that gives our clients before we even ask them to hit send.

You should n- not have to guess if your funnels are actually working while you're busy running your business.

嗯。

audit下大家的工作啊，是不是很安全这样。那么啊，啊Trump，Trump就觉得这件事是work的。那么然后那份agreement呢，最好笑是什么啊？最好笑是[笑声]串错字。

呐，喂，这样东西呢，呃，我不知道，呃-

我是不是打错字啊。

I'm a good stalker.

I have an audit that kind of helps you figure out where you are in all this process.

So definitely check that out if you're like, oh, am I ready for ads? What does that look like? What do I need help with? And the results of that audit kind of help me know what I can offer you to best serve you.

So I help with ads.

I do meta ads, chat GPT ads.

The Marketing Breakthrough Audit is a personalized 30-minute video review of your website, your Google business profile, and other parts of your online presence with clear practical recommendations tailored to your practice.

No generic advice, just the changes I would prioritize if this were my own clinic.

You can learn more and reserve your spot at michellegrassick.com forward slash audit thanks so much for being here i'll talk to you next time

So you could have folders for forms, folders for emails, folders for workflows, and just get in the habit of clicking the folder, which will make it much more organized and much more unique.

I also, when I audit clients' accounts, because I do audits all the time, when I get into the client's accounts, if they're not named properly, it can really become a mess.

So make sure when you schedule an email, rename it the correct name of what the email is about.

So if you were to search in the search bar, you can find that email very easily.

much for listening to this episode.

And don't forget to take the Midlife Reset audit now to receive personalized insights into what's holding you back from living your healthiest, happiest midlife.

So go ahead and take the audit now at themidlifementors.com forward slash audit.

It's interesting to note that Newsom's actions contrast with the federal government's approach, as President Trump has dismissed calls for increased AI oversight.

California strategy involves embedding independent verification organizations within AI companies to ensure compliance with safety standards.

They've also enacted laws like Senate Bill 813 and Assembly Bill 1405 to establish frameworks for AI system assessments and auditor registries.

Newsom is positioning California as a model for national AI safety standards, urging Congress and the President to adopt similar measures to protect the public from AI-related risks.

Illinois Governor JB Pritzker has formed an AI Cabinet to explore regulatory measures for artificial intelligence.

Cybersecurity experts have identified that the vulnerability stems from improper input validation.

This can be exploited by sending specially crafted requests to a vulnerable server.

It highlights the importance of regular software updates and security audits.

云端咯，是啊，云端都可以的。

是啊，不就是云端咯，是啦。那其，所以就是说，其实这个 switch 可能在阿里云，就是在它 server 那边，就不是在你 local 的 app 那里你自己可以关的东西。啊，这个，这个，啊，这个就，就也是一个，呃，耐人寻味的地方，啊。好了，那跟著再下一样东西了。啊，那跟著他，他也都，就是智谱方面也有，有，啊提出，就是告诉大家知，呃，就是，就是公佈一个的解决方案啦。那他，呃，他公佈，公佈也都很神奇啦，就是，就是他刚刚，刚刚说他，他解决这个，就是他，他那个，呃，就是公佈啊，那个地方，他也都不是在他的 website 那里做一个公佈啦，而是在，在，在一个，就是 developer 的群组里面，啊，他，他自己的官方群组里面做一个这样的公佈啦，就不是一个在一个 website 那里一个大家可以 refer 到的地方，做一個公佈啦。那就是他公，那个网页是没有啦，是没有出现过一个这样的公佈啦。那我 fix 了，那跟著，呃，呃，他没有发一个新的版本啦，那我在 server，就是，就是他，他 server 那边搞了啦。那，还有他说会，会，呃，做一个 open source 的动作，还有让，让这个第三方去做，做一个，就是叫做 audit，呃，这样的，这样的，这样的，呃，一个 position 啦，就是他这样，这样摆，摆一个这样的姿态出来啦。好了，那，那他跟著然后他 open source 了的版本呢，就被发现其实是那个，他，他，那些 source code 呢，是没有 history 的，第一。第，呃，没有 history 就是你不知道他之前做过些什么啦，就是他只是，只是扔这个 source code 出来，但是他之前他 有没有做过一些，就是只是现状，就是他之前有没有做过一些什么的动作，或者去隐藏，或者去，去修改过他的 app，那个过程也是没有，没有公开过啦。是啦，那么是一个新的，一个 fresh 的，一个的，的 repository 啦。那么，那么当然没有，没有办法去查啦，那么这个是一。接着第二就是原来他的公开版本和他实际 user 收到的版本，就是 user 在用的版本是不同的，就是他那个叫商业版，和这个，这个叫开源的版本呢，他说明了是有些功能是没有的，就是那个，那个，那个开源的版本，啊，有些功能是没有的，或者，就是总之不是，不是 exactly 一模一样的 code 啦。那么所以其实-

即是说一套做一套啊。

其实，是啦，你，你其实你没有办法对，就是对他那个实际你现在用的商业版本的，的 set code 里面的 source code，你不是，就是 audit 那帮人，你是不会看到那些 code，你没有-

那些，就是 user 会不会跳船啊立刻，现在，哇，这么危险，要不用另一套东西算了啦，不要用它啦。

呃，那么我想，我想见过鬼都会怕黑的。

This is Sarah Roiff, and I'm taking over the Ordinary Business podcast today.

I'm a LinkedIn coach and lead generation strategist, and today I wanted to talk about how I've used free audits as a core strategy to grow my email list to the

nearly

1,000 subscribers that I'm at today.

The free audits really began at the very beginning of my business journey.

So it was about three years ago to the date.

And I thought I was going to open a business to teach business communications to startup executives.

I tried to find groups that had startup execs.

Thanks so much for listening to this episode.

And don't forget to take the Midlife Reset audit now to receive personalized insights into what's holding you back from living your healthiest, happiest midlife.

So go ahead and take the audit now at themidlifementors.com forward slash audit.