EP13| Masterclass on Building a Personal Brand | Interstellar ft. Chandan Mendiratta, CBO, Zepto

I think you have to understand why recently, in the recent past, you've seen a lot of founder brand, uh, co-coming up.

There's a reason to it.

See, the media has, is now democratized.

Mm.

Everybody has media now.

You, tomorrow you can start an Instagram channel or a YouTube channel, and you have media distribution.

Of course, you have to build media distribution.

You can't pay your way through it.

Uh, many years ago, many decades ago, media wasn't democratized.

You only could advertise on TV, newspaper, outdoor.

Uh, but now everybody can be out there and say what they want to say.

Uh, and it is important.

Like, the founder actually bring, brings a lot of credibility to the product or service he, she is building.

And that distribution is free.

Mm.

Distribution is small as compared to how much you can reach through performance, but that distribution is free, more authentic, more credible.

Uh, so the question is, why would you not do it? I don't think it's a fad.

Of course, businesses today can, can be built without personal brand.

Uh, but it's good to have Uh, it brings more perspective, your opinion out there.

And the question is, if this is free, is authentic, is credible, why wouldn't you do it? So I wouldn't call it a fad.

I think it's the call of today's media world, uh, where everybody can be ... can have their own distribution in media.

And do you think India is a unique country in that sense, or is this something where you can find global parallels in-

No, the, the global patterns, uh, exist around the world.

Mm-hmm.

Uh, people tend to have a bigger persona than the brand itself.