Mm.

It could be the scale that you're operating your brand at.

And frequency.

Frequency is extremely important, and I think that is the first thing that comes to, uh, building a personal brand or building their own distribution.

You have to be out there more often, uh, than not, uh, for people to realize that he's ... sh- he, he or she should be followed.

If you're not, why would somebody commit to you if you are not ready to commit to yourself? Uh, for somebody to follow you on a LinkedIn or a Twitter or Instagram, for that matter, you have to commit to yourself that I will post at a certain frequency.

There's no hard and fast that you have to post every day or, you know, once a week.

So can you give us some examples of, you know, what should founders do in that case?