Aug 5, 2026 · 55 min · 11 segments
In this episode of Inside the Collective, Brad Amos sits down with Frances Gaillard, brand strategist, self-described advertising nerd and founder of 43 Elephants, a specialist brand and growth…
Frances GaillardGuest
Brad AmosHost
So we talked a little bit about earlier freedom in a framework, right? Real clarity is different people expressing the same concept or the same idea or the same belief in their own ways, and I think once you, once you operate in a team where everyone gets what we're doing here, everyone knows what the stakes are, where we're trying to go, and they are able to translate that into their own individual parts of the solution, that's, that's when you get...
And including the client as well, including the client, a well-behaved client who understands [laughs] that their feedback is critical and very important so that they take the time to write proper feedback, um, just as much as we could care in doing those freaking presentations and the thought and, uh, and all of that.
That's, that to me is, is, is, I, I think the, the, hopefully the golden, the golden standard, and it is possible.
Like, when clients go for a shoot, you gotta tell them what they can and cannot do.
You know, a lot of times you're just, like, running around and, you know, you don't tell them.
And, and I think people operate, people operate much more freely once you're clear with the rules of engagement, um, whether with clients, whether in, in, in instances like a shoot, uh, in, in events or even internally in briefing the team.
I think if my, uh, if my grandmother was here, she would just be whispering, "The standard you accept is the standard you set." Um, and, [laughs] a- and that just rings true, right? If you don't set those rules-
What does it take to protect, to protect creative ambitious in a commercial environment?
So we talked a little bit about earlier freedom in a framework, right? Real clarity is different people expressing the same concept or the same idea or the same belief in their own ways, and I think once you, once you operate in a team where everyone gets what we're doing here, everyone knows what the stakes are, where we're trying to go, and they are able to translate that into their own individual parts of the solution, that's, that's when you get...
And including the client as well, including the client, a well-behaved client who understands [laughs] that their feedback is critical and very important so that they take the time to write proper feedback, um, just as much as we could care in doing those freaking presentations and the thought and, uh, and all of that.
That's, that to me is, is, is, I, I think the, the, hopefully the golden, the golden standard, and it is possible.
Like, when clients go for a shoot, you gotta tell them what they can and cannot do.
You know, a lot of times you're just, like, running around and, you know, you don't tell them.
And, and I think people operate, people operate much more freely once you're clear with the rules of engagement, um, whether with clients, whether in, in, in instances like a shoot, uh, in, in events or even internally in briefing the team.
I think if my, uh, if my grandmother was here, she would just be whispering, "The standard you accept is the standard you set." Um, and, [laughs] a- and that just rings true, right? If you don't set those rules-
What does it take to protect, to protect creative ambitious in a commercial environment?
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