Yeah.

Um, it was, it was, it was interesting because it's really enmeshed with the, the culture and of course my interpretation, um, of that as it, as it, uh, pertains to brands and, and marketing.

So for me, I think in Singapore, that's where I learned pretty much everything.

That's where I actually grew up in what they call the University of BBDO.

All the best suits supposedly come from BBDO.

I don't know, supposedly.

But the BBH people will fight about this.

What does it take to protect, to protect creative ambitious in a commercial environment?