Emotional Targeting Expert: The Secret Behind Every Sale

I think a B2B person maybe would look at it and be like, "Oh, you know, it's that funny ad that I see.

It's the, this other thing that maybe tickled me or made me feel cringe." But I think it's worthwhile to help the listeners understand, like, what is actually emotional marketing, emotional targeting so that people don't get confused.

Yeah.

I think most people when they think about emotional marketing, they think about a flowery, like an incredible headline, like an incredible headline that grabs you-

Right

... by the top.

Right, right, right.

right.No, not really.

No, I'm done.

Emotional marketing is really about resonating with people.

So to understand that, you actually have to go back to the basis, which is you're not trying to trigger anyone's emotions.

You're not trying to make anyone feel anything.

The underlying understanding, and this is scientific, this is not Talia Wolf says this, every single person who comes to your website is already feeling loads of emotions, has all sorts of conceptions and misconceptions about your industry, your product.

They're already feeling all sorts of pains, and hesitations, and concerns, and roadblocks, and they have all these hopes and stuff.

Your goal is to help people feel seen.

So emotional marketing is all about having someone read through your page and literally just nod the whole time.

Like, "Yes.

Oh, this is for me.

Oh my God, they get me." So you're telling stories about their specific pain, where you're saying, "You've tried this, and it hasn't worked.

You've tried this, and it hasn't worked."

Yeah.

"You feel this way.

You are sick and tired of this, and here's why this specific solution is right for you and the person that you are, and the things that you've experienced, and why it's the best thing for you." So it's in the smallest pieces of a testimonial, in the way you describe your features, and how you add the value and the end result to every single promise that you have.

It's not about having a beautiful headline.

Yes, of course, it's great to be a company where you have a beautiful tagline that sounds amazing and everyone remembers, but ultimately [laughs] what really matters is that someone, when they land on your page, they immediately know, "This page was written for someone like me.