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Search complete. 114 mentions across 32 episodes found for "G2".

Nov 2, 2026

Dan MartellHOST
26:47
The way
John MillerGUEST
26:49
it mostly works is with the intent is so very One way is, let's say you can go to G2 Crowd or G2.
John MillerGUEST
27:01
They know who is reviewing your category.
John MillerGUEST
27:05
And they can tell you.
Kasra DashGUEST
2:20
Yeah, next for me is not relying on Google Business Profile reviews.
Kasra DashGUEST
2:26
So there's platforms like Yelp, Yellow Pages, Clutch, Design Rush, G2, Capterra.
Kasra DashGUEST
2:35
All of those are directory platforms.
Kasra DashGUEST
2:37
There's so many more that I could name off, but there's obviously certain nuances for certain types of businesses.
Kasra DashGUEST
2:20
And I personally feel like a lot of businesses get in a vicious cycle of only relying on Google business profile reviews, which I mean is great if you're trying to rank your Google business map pack, but ChatGPT, Claude, et cetera, cannot read your Google Business Profile reviews.
Kasra DashGUEST
2:39
So if you can get reviews on third-party sites, for example, a Trustpilot, a Clutch, a G2, a Capterra, DesignRush, those platforms' AI can actually crawl and read what's being said about your brand.
Kasra DashGUEST
2:58
So getting reviews and also relying on third party websites for reviews as well.
James DooleyHOST
3:06
Yeah, for me, the next one for me to get your brand to be recommended in AI in 2027 is actually doing comparison articles.
Kasra DashGUEST
2:20
And I personally feel like a lot of businesses get in a vicious cycle of only relying on Google business profile reviews, which I mean is great if you're trying to rank your Google business map pack, but ChatGPT, Claude, et cetera, cannot read your Google Business Profile reviews.
Kasra DashGUEST
2:39
So if you can get reviews on third-party sites, for example, a Trustpilot, a Clutch, a G2, a Capterra, DesignRush, those platforms' AI can actually crawl and read what's being said about your brand.
Kasra DashGUEST
2:58
So getting reviews and also relying on third party websites for reviews as well.
James DooleyHOST
3:06
Yeah, for me, the next one for me to get your brand to be recommended in AI in 2027 is actually doing comparison articles.
Kasra DashGUEST
2:20
Yeah, next for me is not relying on Google Business Profile reviews.
Kasra DashGUEST
2:26
So there's platforms like Yelp, Yellow Pages, Clutch, Design Rush, G2, Capterra.
Kasra DashGUEST
2:35
All of those are directory platforms.
Kasra DashGUEST
2:37
There's so many more that I could name off, but there's obviously certain nuances for certain types of businesses.
Kasra DashGUEST
2:20
And I personally feel like a lot of businesses get in a vicious cycle of only relying on Google business profile reviews, which I mean is great if you're trying to rank your Google business map pack, but ChatGPT, Claude, et cetera, cannot read your Google Business Profile reviews.
Kasra DashGUEST
2:39
So if you can get reviews on third-party sites, for example, a Trustpilot, a Clutch, a G2, a Capterra, DesignRush, those platforms' AI can actually crawl and read what's being said about your brand.
Kasra DashGUEST
2:58
So getting reviews and also relying on third party websites for reviews as well.
James DooleyHOST
3:06
Yeah, for me, the next one for me to get your brand to be recommended in AI in 2027 is actually doing comparison articles.
Kasra DashGUEST
2:20
Yeah, next for me is not relying on Google Business Profile reviews.
Kasra DashGUEST
2:26
So there's platforms like Yelp, Yellow Pages, Clutch, Design Rush, G2, Capterra.
Kasra DashGUEST
2:35
All of those are directory platforms.
Kasra DashGUEST
2:37
There's so many more that I could name off, but there's obviously certain nuances for certain types of businesses.
Patrick CampbellGUEST
32:52
You start that conversation, right?
Dan MartellHOST
32:55
What do you think for you guys on the G2 crowds, the capteras, what's your thoughts on that? Because I see that for mid-market customers, some people are leaning into it.
Dan MartellHOST
33:06
It's generating a lot of lead flow.
Dan MartellHOST
33:08
Yeah.
Patrick CampbellGUEST
35:27
But anyway, so I handled all that and everything.
Patrick CampbellGUEST
35:29
And basically, it was resolved, if you will.
Patrick CampbellGUEST
35:32
But it was one of those things where we actually started looking into G2 Crowd, and we're like, should we be optimizing this? Should we be doing something? And so we started doing some optimizations, and we get some decent traffic from it.
Patrick CampbellGUEST
35:43
But I think for our category, it doesn't make a ton of sense, because it's just subscription analytics.
Jan-Willem BobbinkGUEST
43:25
What they also do is they create a list of alternatives.
Jan-Willem BobbinkGUEST
43:29
Usually you have Capterra, G2, comparison websites, or in travel you have lots of them.
Jan-Willem BobbinkGUEST
43:34
affiliates that compare destinations and then rank like hotels.
Jan-Willem BobbinkGUEST
43:38
What Screaming Frog did and I basically copied was like, okay, they wanted to test how well their own website was ranked for alternative related queries.
Jan-Willem BobbinkGUEST
44:43
Screaming Frog, I counted them, there's like 28, but still not a lot.
Jan-Willem BobbinkGUEST
44:47
And what you see happening is if there's not a lot of choice, Google usually falls back to basic SEO metrics.
Jan-Willem BobbinkGUEST
44:54
Like, okay, what is the link profile looking at? How big is it? How much branded search volume is there? Are there any older alternatives? So in this case, if there's no, no Capterra page or G2, I'm now ranking above the G2 page with my own randomly generated content part.
Jan-Willem BobbinkGUEST
45:11
But it's also because the G2 page probably is like very small.

Unknown podcast

🟠 Gilmedia 🟠 EP 55: ABM 2.0 and the Power of Intent Data to Win Enterprise Deals

Oct 26 · 1 Mention

speaker_0HOST
3:04
You've got your first party data, which is how they interact with your own digital properties, like are they looking at your pricing page, opening your emails.
speaker_0HOST
3:13
Then there's second party data, which you get from trusted partners or review platforms like G2 or Capterra.
speaker_1HOST
3:19
Exactly.
speaker_1HOST
3:20
And finally, third party data, which tracks research signals across the wider web, like industry publications and specialized tech networks.

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